Product Marketing Lead, Enterprise SaaS Growth

Pearson

Austin (TX)

On-site

USD 70,000 - 120,000

Full time

46 hours ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Pearson is seeking a Product Marketing Manager to shape go-to-market plans for our top product portfolio and translate complex offerings into clear market narratives. You will lead cross-functional teams and drive initiatives from strategy through execution.

The role centers on growth programs, competitive intelligence, SEO strategy, and buyer guides, partnering with Digital on activation. Strong writing, analytical, and project leadership skills are essential for success in a fast‑moving,

Qualifications

8+ years of product marketing experience in global B2B/SaaS environments.
Experience in competitive marketing, positioning, sales enablement, and SEO.
Proven ability to develop go-to-market plans from strategy to activation and measurement.
Strong cross-functional leadership and storytelling skills.

Responsibilities

Serve as a strategic product marketing partner and translate offerings into clear market narratives.
Develop and execute go-to-market plans with defined objectives, audiences, milestones, and measures.
Conduct competitive and market analysis using buyer research and data sources.
Create differentiated positioning, buyer guides, assets, and enablement materials.
Partner with Digital teams on SEO, paid and organic activation, and campaign execution.
Manage multiple projects with shifting priorities and strong judgment.