Product Marketing Lead: U.S. Launch & E-commerce Growth

Coolvita; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Coolvita is seeking a Product Marketing Manager to lead U.S. launch and growth for its supplement and eyewear brands. This role combines product positioning, GTM strategy, brand-building, and hands-on marketing execution in a fast-growing environment.

You will work with leadership and an Indonesia-based support team to establish market presence, launch products, develop sales channels, and build consumer awareness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• At least 2-5 years of relevant experience in product marketing, brand marketing, e-commerce, or digital marketing.
• Experience in dietary supplements, wellness, beauty, FMCG, eyewear, or consumer lifestyle products is preferred.
• Strong understanding of market research, consumer insights, product positioning, and go-to-market planning.
• Hands‑on experience with Amazon, Shopify, TikTok Shop, or similar e-commerce platforms is highly desirable.
• Experience managing campaigns, influencer partnerships, agencies, or creative projects.
• Excellent written and verbal communication skills, with the ability to create clear, compelling product messaging.
• Strong organizational skills and the ability to manage multiple priorities independently.
• A proactive approach, flexibility, and willingness to take on responsibilities beyond a traditional product marketing role.
• Ability to work full‑time, on‑site in Manhattan, New York.

Responsibilities

• Market Research & Market Strategy: Research U.S. consumer needs, competitors, pricing, and industry trends; translate findings into positioning and product recommendations.
• Go-to-Market & Product Launches: Develop and execute launch plans including audiences, pricing, channels, timelines, and promotions.
• E-commerce & Sales Channels: Establish and manage presence on Amazon, Shopify, TikTok Shop; optimize listings and conversion.
• Brand Building & Partnerships: Build relationships with influencers, creators, affiliates, agencies, and partners to increase awareness.
• Digital Marketing & Campaigns: Plan and execute social media, digital advertising, and influencer campaigns.
• Content & Creative Coordination: Create briefs, product messaging; coordinate photography, videos, packaging content and design assets.
• Marketing Compliance Coordination: Review claims, listings, ads, and influencer content for U.S. compliance.
• Performance & Analytics: Track sales, ROI, conversions, feedback, and competitor activity to optimize campaigns.
• Cross-Functional Collaboration: Coordinate with leadership, operations, suppliers, agencies, and regional teams to launch and sustain marketing activities.

Skills

Product marketing

Brand marketing

E-commerce

Digital marketing

Campaign management

Influencer partnerships

Cross-functional collaboration

Strong writing and communication

Education

Bachelor's degree or equivalent

Tools

Amazon

Shopify

TikTok Shop

Job description

Coolvita is seeking a Product Marketing Manager to lead U.S. launch and growth for its supplement and eyewear brands. This role combines product positioning, GTM strategy, brand-building, and hands-on marketing execution in a fast-growing environment.

You will work with leadership and an Indonesia-based support team to establish market presence, launch products, develop sales channels, and build consumer awareness.