Contract Product Marketing Specialist - E-commerce Growth

Hotze Health & Wellnes Center; Katy (TX); Hybrid; USD 55,000 - 69,000; Part time

Benefits offered by this job

Remote work acceptable

Flexible hours

Job summary

Physicians Preference Vitamins seeks a hands-on Contract Product Marketing Strategist to build and execute product-specific campaigns that boost awareness, ecommerce revenue, and new guest acquisition. This 20-hour-per-week contract role focuses on a priority supplement product and expands to additional products as results are achieved.

The ideal candidate will develop go-to-market strategy, craft compelling messaging, and run multichannel campaigns with measurement and optimization based on

Qualifications

• Experience building product marketing campaigns from the ground up.
• Ability to develop go-to-market strategy and messaging.
• Proven ability to execute multichannel campaigns and analyze results.

Responsibilities

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
• Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.
• Execute multichannel marketing tactics, including email campaigns, email automations, SMS campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative.
• Translate product quality, benefits, value, and differentiation into clear messaging that positions Physicians Preference Vitamins against premium supplement brands.
• Drive new unique guest acquisition and ecommerce revenue through product-focused marketing efforts.
• Track campaign performance and report on results weekly, monthly, and quarterly.
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.

Skills

Go-to-market strategy

Campaign execution

Email marketing

Marketing automation

SMS campaigns

Tools

Klaviyo

Canva

Lead Pages

Metricool

Google Analytics

Job description

Physicians Preference Vitamins seeks a hands-on Contract Product Marketing Strategist to build and execute product-specific campaigns that boost awareness, ecommerce revenue, and new guest acquisition. This 20-hour-per-week contract role focuses on a priority supplement product and expands to additional products as results are achieved.

The ideal candidate will develop go-to-market strategy, craft compelling messaging, and run multichannel campaigns with measurement and optimization based on