Product Marketing Lead — Open-Source Tech, SF Office

Adapt.com; San Francisco (CA); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Equity

Medical/Dental/Vision

Equipment

AI tools access

Free lunches

Job summary

Adapt is seeking its first dedicated product marketer to help developers and enterprise buyers understand the product, why it matters, and how to adopt it. You’ll partner with the CEO, Product, Engineering, and Sales to turn customer insight into positioning, launches, and sales materials.

This role is in person at our Presidio office in San Francisco. You will research customers and competitors, translate releases into stories and demos, and create stories and sales assets.

Qualifications

• Experience marketing an open-source product, developer platform, or similarly technical product.
• Exceptional writing and research skills, with an ability to explain complex products accurately.
• A hands-on record of shaping positioning, launching products, and improving adoption or commercial outcomes.
• Technical fluency and comfort working with developers, executive buyers, and a small, fast-moving team.

Responsibilities

• Research customers, developers, and competitors to sharpen positioning and target audiences.
• Turn product releases into clear stories, demos, launches, and distribution plans.
• Help open-source users evaluate and adopt Adapt, then bring it into their teams.
• Create permissioned customer stories, competitive guidance, and sales materials.
• Partner on packaging and adoption, and measure how messaging and launches influence usage and sales.

Skills

Open-source marketing

Technical marketing

Storytelling

Job description

Adapt is seeking its first dedicated product marketer to help developers and enterprise buyers understand the product, why it matters, and how to adopt it. You’ll partner with the CEO, Product, Engineering, and Sales to turn customer insight into positioning, launches, and sales materials.

This role is in person at our Presidio office in San Francisco. You will research customers and competitors, translate releases into stories and demos, and create stories and sales assets.