Product Marketing

Adapt.com; San Francisco (CA); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Equity

Medical/Dental/Vision

Equipment

AI tools access

Free lunches

Job summary

Adapt is seeking its first dedicated product marketer to help developers and enterprise buyers understand the product, why it matters, and how to adopt it. You’ll partner with the CEO, Product, Engineering, and Sales to turn customer insight into positioning, launches, and sales materials.

This role is in person at our Presidio office in San Francisco. You will research customers and competitors, translate releases into stories and demos, and create stories and sales assets.

Qualifications

• Experience marketing an open-source product, developer platform, or similarly technical product.
• Exceptional writing and research skills, with an ability to explain complex products accurately.
• A hands-on record of shaping positioning, launching products, and improving adoption or commercial outcomes.
• Technical fluency and comfort working with developers, executive buyers, and a small, fast-moving team.

Responsibilities

• Research customers, developers, and competitors to sharpen positioning and target audiences.
• Turn product releases into clear stories, demos, launches, and distribution plans.
• Help open-source users evaluate and adopt Adapt, then bring it into their teams.
• Create permissioned customer stories, competitive guidance, and sales materials.
• Partner on packaging and adoption, and measure how messaging and launches influence usage and sales.

Skills

Open-source marketing

Technical marketing

Storytelling

Job description

About the role

As our first dedicated product marketer, you’ll help developers and enterprise buyers understand what Adapt does, why it matters, and how to adopt it. You’ll work directly with the CEO, Product, Engineering, and Sales to turn customer insight into positioning, launches, and useful sales materials.

This role is in person at our Presidio office in San Francisco, five days a week.

What you will do

• Research customers, developers, and competitors to sharpen positioning and target audiences.
• Turn product releases into clear stories, demos, launches, and distribution plans.
• Help open-source users evaluate and adopt Adapt, then bring it into their teams.
• Create permissioned customer stories, competitive guidance, and sales materials.
• Partner on packaging and adoption, and measure how messaging and launches influence usage and sales.

About you

• Experience marketing an open-source product, developer platform, or similarly technical product.
• Exceptional writing and research skills, with an ability to explain complex products accurately.
• A hands-on record of shaping positioning, launching products, and improving adoption or commercial outcomes.
• Technical fluency and comfort working with developers, executive buyers, and a small, fast-moving team.

Benefits

• Equity in an early-stage company.
• Medical, dental, and vision coverage, subject to plan terms and eligibility.
• Top-tier equipment and the peripherals you need.
• Access to frontier AI tools and Adapt.
• Daily catered lunch, snacks, and coffee in our Presidio office.

San Francisco base salary is $150,000-$250,000, based on role-related skills and experience. Total compensation also includes equity and benefits.

Adapt is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, ancestry, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age, marital status, medical condition, genetic information, disability, veteran or military status, or any other characteristic protected by law. Contact recruiting for reasonable accommodations. Pursuant to the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records. We encourage you to apply even if you don’t meet every qualification.