Product Marketing Lead, B2B SaaS Growth & Enablement

Opine Inc.; Raleigh (NC); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Monthly travel allowance

Benefits package

Job summary

Opine Inc. is hiring its first product marketing hire in Raleigh/Durham to own product marketing content and sales enablement. You will translate technical product detail into buyer-facing content and collaborate with growth, marketing, product, and engineering.

You will own buyer journey materials, release communication, ghostwrite founder content, and prepare battle cards while mentoring internal teams on new features and messaging.

Qualifications

• 3–6 years in product marketing at a B2B SaaS company.
• Strong writing ability across formats; include writing examples.
• Translate product changes into customer-facing content without heavy briefing.
• Comfort ghostwriting in someone else's voice.
• Experience building sales enablement assets (battle cards, decks).
• Write credibly about CRM integrations, AI-driven workflows, and RevOps.
• Self-directed, broad owner in an early-stage startup.
• Authorized to work in the United States.

Responsibilities

• Produce buyer journey content mapped to multiple stages and formats.
• Communicate feature releases with clear blog posts and release emails.
• Ghostwrite founder/CTO posts for LinkedIn in their voice.
• Create sales enablement assets to support live deals.
• Share new messaging with customer success, support, and sales.
• Collaborate cross-functionally with marketing, growth, product, and engineering.

Skills

Product marketing

B2B SaaS experience

Marketing to technical buyers

Exceptional writing

Tools

HubSpot

Linear

Job description

Opine Inc. is hiring its first product marketing hire in Raleigh/Durham to own product marketing content and sales enablement. You will translate technical product detail into buyer-facing content and collaborate with growth, marketing, product, and engineering.

You will own buyer journey materials, release communication, ghostwrite founder content, and prepare battle cards while mentoring internal teams on new features and messaging.