Product Marketing Lead - Identity Verification (Remote)

pc/nametag; New York (NY); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Equity ownership

Comprehensive health benefits

Flexible PTO

Quarterly off-sites

New computer hardware

Job summary

Nametag is seeking a Director of Product Marketing to own positioning and messaging for its core identity verification platform. You’ll lead messaging, launches, and sales enablement while aligning with Sales, CS, Growth, Channel Partnerships, and Product Management.

You will drive competitive intelligence, develop battlecards, and ensure consistent voice across all customer-facing materials, analyst engagements, and partner programs.

Qualifications

• 8+ years in product marketing for a B2B security software company.
• Track record owning positioning and messaging for a technical security product.
• Experience leading product launches end to end with sales enablement.
• Strong familiarity with ITSM/IAM ecosystems and market competition.
• Excellent, disciplined writing and voice consistency across teams.

Responsibilities

• Own Nametag's core-IDV narratives across customer-facing surfaces.
• Lead go-to-market planning for new platform features and modules.
• Create and maintain launch frameworks, pillars, talk tracks, and ICP mappings.
• Develop competitive battlecards and differentiation materials.
• Train Sales and Solutions Engineering on positioning, features, and competitive intel.
• Partner with Channel on enablement for technology and reseller partners.
• Brief industry analysts and represent Nametag at industry events.

Skills

Product marketing

Messaging & positioning

Launch campaigns

Sales enablement

Competitive intelligence

Industry analyst relations

AI-driven workflows

Tools

HubSpot

Job description

Nametag is seeking a Director of Product Marketing to own positioning and messaging for its core identity verification platform. You’ll lead messaging, launches, and sales enablement while aligning with Sales, CS, Growth, Channel Partnerships, and Product Management.

You will drive competitive intelligence, develop battlecards, and ensure consistent voice across all customer-facing materials, analyst engagements, and partner programs.