Product Marketing Lead: GTM & Messaging

Cengage Group; Louisville (KY); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager to drive GTM readiness by translating market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products.

The role requires a strong background in product marketing, cross-functional collaboration, and the ability to influence decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience.
• Strong cross-functional collaboration and ability to influence decisions.

Responsibilities

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning and GTM execution.
• Execute ongoing collection of voice-of-customer insights to support messaging and launch readiness.
• Shape and influence product roadmap inputs with market and field feedback.
• Develop and maintain product messaging, value propositions, and buyer personas.
• Partner with Sales Enablement to create demos, one-pagers, and messaging for outbound efforts.
• Own product messaging across web and marketing channels for consistency with strategy.
• Drive awards, sponsorships, certifications, and tradeshows aligned to product lifecycles.

Skills

Product marketing

Market analysis

Cross-functional collaboration

Influence decisions

Communication skills

Sales enablement

Messaging development

Education

Bachelor’s degree in Marketing, Business, Communications, or a similar field

Job description

Cengage Group is seeking a Product Marketing Manager to drive GTM readiness by translating market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products.

The role requires a strong background in product marketing, cross-functional collaboration, and the ability to influence decisions.