Product Marketing Manager: GTM & Messaging Lead

Cengage Group; Columbia (SC); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group, a global edtech company, is seeking a Product Marketing Manager to translate market insights into clear product messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness.

Responsibilities include owning messaging, driving GTM execution, and shaping the product roadmap with market inputs. A strong emphasis on cross-functional collaboration and strategic communication is required.

Qualifications

• Knowledge of product marketing and GTM concepts.
• Ability to translate market insights into concise messaging and enablement materials.
• Proven ability to influence cross-functional teams and drive outcomes.

Responsibilities

• Support GTM readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Analyze market dynamics, customer needs, and competitive landscape to inform product positioning and roadmap communication.
• Gather and synthesize voice-of-customer and field insights to support messaging and launch readiness.
• Influence product roadmap development by providing market and customer inputs to Product Management.
• Develop foundational product messaging, including value propositions, buyer personas, and product descriptions.
• Collaborate with Sales Enablement to create tools like one-pagers and demos for GTM execution.
• Maintain product messaging across web and marketing channels for accuracy and consistency.
• Lead content for events and webinars aligned to product lifecycles and releases.

Skills

Product marketing

GTM readiness

Market analysis

Cross-functional collaboration

Influence decision-making

Written communication

Sales enablement assets

Bachelor's degree

5+ years experience

Education

Bachelor’s degree in Marketing, Business, Communications, or a similar field

Job description

Cengage Group, a global edtech company, is seeking a Product Marketing Manager to translate market insights into clear product messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness.

Responsibilities include owning messaging, driving GTM execution, and shaping the product roadmap with market inputs. A strong emphasis on cross-functional collaboration and strategic communication is required.