GTM & Messaging Product Marketing Manager

Cengage Group; Charleston (WV); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager to translate market insights into compelling messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across initiatives.

You will lead market analysis, shape roadmaps with cross-functional teams, and own foundational product messaging and personas. This role emphasizes collaboration, strategic communication, and delivering effective GTM

Qualifications

• Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignment.
• Proven ability to influence decision‑making and direction across multiple cross-functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos,

Responsibilities

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.

Skills

Product marketing knowledge

GTM readiness

Cross-functional collaboration

Influence decision-making

Written and verbal communication

Sales enablement assets

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Cengage Group is seeking a Product Marketing Manager to translate market insights into compelling messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across initiatives.

You will lead market analysis, shape roadmaps with cross-functional teams, and own foundational product messaging and personas. This role emphasizes collaboration, strategic communication, and delivering effective GTM