Product Marketing Lead — Growth, Launch & Strategy

Hinton Transportation Investments; Byron Township (MI); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

Safe Harbor 401k plan with company fit

Paid time off & holidays

Parental and bereavement leave

Job summary

Hinton Transportation Investments in Michigan seeks a Product Marketing Manager to drive portfolio growth through market analysis, customer insights, product positioning, and go-to-market initiatives. This role blends product management with customer marketing to identify opportunities, strengthen value propositions, and support profitable growth across product families and customer segments.

You will collaborate with Vendor Management, Sales, Purchasing, Supply Chain and Marketing to optimize

Qualifications

• 5+ years of experience in product marketing or related discipline.
• Experience in automotive or heavy-duty transportation aftermarket preferred.
• Strong understanding of product portfolio management and lifecycle management.
• Excellent written, verbal, and presentation skills.
• Proficiency with CRM, ERP, marketing automation, analytics platforms.

Responsibilities

• Develop product portfolio strategies aligned with growth objectives.
• Identify new product opportunities and gaps.
• Monitor product lifecycle and retirement planning.
• Support go-to-market planning and execution.
• Collaborate with Sales and Marketing to create launch materials.
• Ensure consistent branding and messaging across channels.
• Analyze market trends and customer behavior to guide decisions.
• Develop sales enablement materials and product training.

Skills

Product marketing

Market analysis

Customer insights

Go-to-market

Cross-functional

CRM analytics

Leadership

Presentation skills

Education

Bachelor's degree in Marketing or related field

Tools

CRM

ERP

Marketing automation

Analytics platforms

BI tools

Job description

Hinton Transportation Investments in Michigan seeks a Product Marketing Manager to drive portfolio growth through market analysis, customer insights, product positioning, and go-to-market initiatives. This role blends product management with customer marketing to identify opportunities, strengthen value propositions, and support profitable growth across product families and customer segments.

You will collaborate with Vendor Management, Sales, Purchasing, Supply Chain and Marketing to optimize