Product Marketing Lead: Growth, GTM & Stakeholder Alignment

OnPoint Community Credit Union; Portland (OR); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

401k matching

Paid vacation & holidays

100% paid employee medical, dental, &

Job summary

OnPoint Community Credit Union is seeking a Product Marketing Manager to partner with lending, deposit, and ancillary product teams. You will translate business goals into go-to-market strategy, define audiences, messaging, and success metrics, and drive growth across the product portfolio.

You will own the Marketing Business Partner Model, set frameworks, tools, and rhythms, and lead stakeholder relationships to ensure marketing aligns with business priorities.

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, Analytics, or related field, or equivalent experience.
• 5+ years of experience in product marketing, performance marketing, business partnership, or related roles.
• Experience developing go-to-market strategies, marketing plans, and product positioning.
• Experience building and managing cross-functional stakeholder relationships and translating business needs into marketing direction.
• Experience using data and performance insights to inform marketing decisions.
• Experience working with CRM and marketing automation platforms.
• Familiarity with financial services, compliance considerations, or another regulated industry.

Responsibilities

• Serve as the primary marketing contact for assigned business lines, partnering with product owners to understand goals, priorities, portfolio performance, and growth opportunities.
• Own and continuously improve Marketing’s Business Partner Model, including the frameworks, standards, tools, and operating rhythms used to manage stakeholder relationships across the department.
• Guide and support marketing team members who own assigned stakeholder relationships to support consistent communication and service standards.
• Develop stakeholder engagement processes that improve visibility, alignment, prioritization, and communication between marketing and business partners.
• Translate business needs into clear marketing direction, developing structured business briefs that define objectives, audiences, value propositions, key messaging, and success metrics.

Skills

Strategic thinking

Product marketing

Stakeholder management

Data-driven decisions

Storytelling

Communication

Education

Bachelor’s degree in Marketing/Business

MBA or advanced certification

Tools

CRM platforms

Marketing automation

BI tools

Core banking systems

Job description

OnPoint Community Credit Union is seeking a Product Marketing Manager to partner with lending, deposit, and ancillary product teams. You will translate business goals into go-to-market strategy, define audiences, messaging, and success metrics, and drive growth across the product portfolio.

You will own the Marketing Business Partner Model, set frameworks, tools, and rhythms, and lead stakeholder relationships to ensure marketing aligns with business priorities.