FinTech Product Marketing Manager: Launch & Growth

LendingClub; San Francisco (CA); Hybrid; USD 135,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Flexible time off

Parental leave

Job summary

Happen Bank is seeking a Product Marketing Manager to shape positioning and messaging for new lending products. You will guide cross-functional launches, measure success with analytics, and drive growth and member engagement through targeted campaigns.

Qualifications include 4+ years in product marketing within financial services, strong analytical skills, and excellent communication. The role uses a hybrid in SF and supports in-person collaboration with an emphasis on customer-centric

Qualifications

• 4+ years of product marketing experience
• Experience in financial services or fintech with regulatory awareness
• Experience taking products from concept to launch in fast-moving environments
• Strong analytical and customer research skills with actionable recommendations
• Collaborative across functions with stakeholders without direct authority
• Exceptional written and verbal communication, simplifying complex concepts
• Active use of AI to improve analysis and content development while maintaining human editorial judgment
• Ownership mindset with proactive improvements

Responsibilities

• Develop product positioning, messaging, value propositions, and segmentation strategies.
• Take new products from 0 to 1, from market sizing through go-to-market launch.
• Partner with Analytics to define success metrics and track performance post-launch.
• Plan and execute paid and lifecycle marketing campaigns to drive acquisition and retention.
• Collaborate with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to align customer experiences.
• Translate insights into actionable recommendations influencing product and marketing decisions
• Create messaging frameworks and launch materials for consistent customer experiences.
• Measure campaign and product performance and use AI to accelerate analysis when appropriate.

Skills

Product marketing

Financial services

Analytical skills

Cross-functional collaboration

Excellent writing

AI in marketing

Go-to-market strategy

Education

Bachelor's degree in related field

Tools

Braze

Iterable

Job description

Happen Bank is seeking a Product Marketing Manager to shape positioning and messaging for new lending products. You will guide cross-functional launches, measure success with analytics, and drive growth and member engagement through targeted campaigns.

Qualifications include 4+ years in product marketing within financial services, strong analytical skills, and excellent communication. The role uses a hybrid in SF and supports in-person collaboration with an emphasis on customer-centric