Product Marketing Lead, Games & Feature Launches

The New York Times; New York (NY); Hybride; USD 121 000 - 135 000; Plein temps

Résumé du poste

The New York Times Games is hiring a Product Marketing Manager to drive go-to-market for new games and features. You will collaborate with product, design and analytics teams to build awareness, adoption and usage among new and existing players, while shaping positioning and messaging across channels.

This hybrid role sits in our New York City headquarters, with collaboration across marketing, brand and product teams to deliver impactful campaigns and storytelling that resonate with audiences.

Qualifications

• Minimum 7+ years in marketing or product marketing.
• Experience launching go-to-market strategies for products and features with strong brand/product linkage.
• Ability to interpret data and extract actionable insights.
• Experience planning and running A/B tests and deriving learnings.

Responsabilités

• Develop and execute go-to-market plans for new games and features.
• Collaborate with product, design, data analytics and audience insights teams.
• Lead product-focused storytelling and cross-functional writing with partners.
• Analyze campaign performance and optimize strategies based on results.
• Communicate effectively with stakeholders and leadership across teams.

Connaissances

Go-to-market strategy

Cross-functional collaboration

Data analysis

A/B testing

Product lifecycle

Description du poste

The New York Times Games is hiring a Product Marketing Manager to drive go-to-market for new games and features. You will collaborate with product, design and analytics teams to build awareness, adoption and usage among new and existing players, while shaping positioning and messaging across channels.

This hybrid role sits in our New York City headquarters, with collaboration across marketing, brand and product teams to deliver impactful campaigns and storytelling that resonate with audiences.