Senior Product Marketing Lead - Game Launches & GTM Strategy

Las Vegas Sands; Seattle (WA); On-site; USD 120,000 - 170,000; Full time

Job summary

Las Vegas Sands is seeking a Senior Product Marketing Manager to drive the product’s go-to-market strategy and coordinate strategic planning and execution for game launches in Seattle. You’ll ensure alignment between sales and marketing on value propositions and messaging to partners and buyers.

You’ll define customer segments, develop compelling collateral, campaigns, and content (blogs, guides, case studies) with the creative team to grow adoption and engagement.

Qualifications

• Bachelor’s degree in marketing or related field.
• 7+ years of product marketing experience in regulated gaming.
• Proficiency with CMS, analytics, CRM, and social media tools.
• Ability to translate technical product details into buyer-friendly messaging.
• Strong project management and organizational skills.

Responsibilities

• Collaborate with product teams to understand features and benefits.
• Define value propositions and develop clear messaging for partners.
• Outline customer segments and tailor marketing efforts accordingly.
• Create marketing collateral and campaigns to support launches.
• Develop content (blogs, guides, case studies) with creative teams.
• Lead go-to-market plans and sales enablement materials.
• Monitor market trends and competitive landscape.
• Ensure cross-functional alignment between sales and marketing.

Skills

Product marketing

Strategic marketing

Campaign management

Cross-functional collaboration

Communication

Regulated gaming knowledge

Education

Bachelor’s degree in Marketing

Tools

WordPress CMS

Google Analytics

Salesforce

Hootsuite

Job description

Las Vegas Sands is seeking a Senior Product Marketing Manager to drive the product’s go-to-market strategy and coordinate strategic planning and execution for game launches in Seattle. You’ll ensure alignment between sales and marketing on value propositions and messaging to partners and buyers.

You’ll define customer segments, develop compelling collateral, campaigns, and content (blogs, guides, case studies) with the creative team to grow adoption and engagement.