Growth-Focused Product Marketing Manager, Mobile Games

Adweek; El Segundo (CA); Sur place; USD 130 000 - 158 000; Plein temps

Avantages offerts par ce poste

In-office Mon-Thu, with Fri at home

Hybrid work model

Résumé du poste

Mattel Game Studios seeks a Product Marketing Manager to lead go-to-market for a growing mobile games portfolio. You will bridge game development, publishing, UA, creative strategy, analytics, PR, and Brand teams to drive launches and LiveOps success.

The role emphasizes cross-functional collaboration, lifecycle marketing, CRM, and data-driven decision making, with in-office flexibility and collaboration across Mattel brands and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Administration, Communications, Digital Media, or related field.
• 5+ years in product, growth, or lifecycle marketing with 3+ years marketing live-service mobile games.
• Strong understanding of the mobile game publishing ecosystem including UA, retention, monetization, LiveOps, and GTM planning.
• Experience developing audience segmentation, messaging frameworks, and product positioning.
• Hands-on CRM and lifecycle execution across player journeys, segmentation, push, email, and personalization.

Responsabilités

• Build go-to-market plans for each title across the full launch arc (pre-registration, soft launch, worldwide launch, LiveOps).
• Own the cross-functional marketing calendar across the portfolio (game teams, Growth, Brand, PR, Web, Influencer Marketing).
• Develop positioning, messaging, audience segmentation, and player personas for campaigns.
• Execute lifecycle campaigns including onboarding, engagement, and reactivation targets.
• Develop app store presence and first-party merchandising with the Creative Strategist; coordinate ASO testing.
• Partner with Brand teams to integrate mobile game moments into events and launches.
• Collaborate with Influencer Marketing to plan creator campaigns that drive installs.
• Own distribution of player and market research to inform planning across teams.
• Coordinate cross-Mattel promotional campaigns and report performance to Growth and Publish teams.

Connaissances

Data-driven

Cross-functional

Storytelling

CRM campaigns

Mobile analytics

ASO experience

Influencer marketing

PowerPoint

Excel

Paid acquisition

Formation

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or related field

Outils

PowerPoint

Excel

Singular

Description du poste

Mattel Game Studios seeks a Product Marketing Manager to lead go-to-market for a growing mobile games portfolio. You will bridge game development, publishing, UA, creative strategy, analytics, PR, and Brand teams to drive launches and LiveOps success.

The role emphasizes cross-functional collaboration, lifecycle marketing, CRM, and data-driven decision making, with in-office flexibility and collaboration across Mattel brands and external partners.