Senior Manager, Product Marketing (Temporary)

The New York Times; New York (NY); Hybrid; USD 121,000 - 135,000; Full time

Job summary

The New York Times Games is hiring a Product Marketing Manager to drive go-to-market for new games and features. You will collaborate with product, design and analytics teams to build awareness, adoption and usage among new and existing players, while shaping positioning and messaging across channels.

This hybrid role sits in our New York City headquarters, with collaboration across marketing, brand and product teams to deliver impactful campaigns and storytelling that resonate with audiences.

Qualifications

• Minimum 7+ years in marketing or product marketing.
• Experience launching go-to-market strategies for products and features with strong brand/product linkage.
• Ability to interpret data and extract actionable insights.
• Experience planning and running A/B tests and deriving learnings.

Responsibilities

• Develop and execute go-to-market plans for new games and features.
• Collaborate with product, design, data analytics and audience insights teams.
• Lead product-focused storytelling and cross-functional writing with partners.
• Analyze campaign performance and optimize strategies based on results.
• Communicate effectively with stakeholders and leadership across teams.

Skills

Go-to-market strategy

Cross-functional collaboration

Data analysis

A/B testing

Product lifecycle

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About New York Times Games

The New York Times is looking for a Product Marketing Manager to join the New York Times Games team, reporting to the Executive Director of Marketing, Games.

In 2025, players completed more than 11 billion games across our portfolio, led by hits like Wordle and Connections, alongside the iconic New York Times Crossword, which has existed in print since 1942.

Games is one of the largest and fastest-growing businesses among our portfolio of products, including Cooking, Wirecutter, The Athletic and News.

About The Role

You will work cross-functionally to develop strategies and projects that support player understanding and product adoption of new and evolving New York Times Games product experiences (new games and features), with a focus on building product awareness, launch success, and deepening usage among new and existing audiences.

As a product marketer, you will sit at the intersection of messaging strategy and product experience, collaborating across departments to support go-to-market planning and launch for new games and features, feature discovery, launch, adoption and usage. You will bring digital product marketing knowledge, experience working with product teams on go-to-market plans, and an understanding of how brand strategy informs positioning for new product experiences.

You will help unlock the impact of product marketing by:

• Providing insights and guidance on important product features and suggesting future roadmap items with an audience-centric lens, with a particular focus on upcoming games, feature launches and new product experiences.
• Scaling the product marketing discipline within the Games team and advocating for the PMM discipline.
• Optimizing our processes and building relationships and trust across departments and teams.
• Leading product-focused storytelling and product x writing collaboration with partners in product, design, editorial and creative.
• Independently identifying projects and opportunity areas.

This is a temporary hybrid role based in our New York City headquarters, reporting to the Executive Director, Marketing, Games. You can typically expect to come into the office 3 days per week.

Responsibilities Include

Product Marketing Strategy

• Develop ideas and campaigns that help players understand, discover and use key product features.
• In partnership with the Executive Director of Marketing, Games, build and own go-to-market strategy, from ideation to launch, for new games and features.
• Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and player-first perspective.
• Consult on UX research sprints in partnership with product, audience insights and data insights.
• Understand the competitive landscape and become knowledgeable about the digital games market and broader subscription ecosystem.

Go-to-Market Planning and Optimization

• Identify which product features merit external marketing messaging and lead marketing strategy (including creative brief writing) and end-to-end execution of campaigns as relevant.
• Analyze campaign performance and recommend next steps based on results.

Collaboration and Communication

• Partner with colleagues in marketing and brand strategy, media, product, product design, engineering, creative, audience insights, project management, data analytics and Games editorial.
• Effectively communicate in any forum — from daily work with core teammates to presentations with Games or marketing leadership — and be a trusted voice for our players as we make product decisions and prioritizations.

Basic Qualifications

• 7+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience.
• Experience driving go-to-market strategies for product and feature launches, with an understanding of how brand strategy connects to product marketing output.
• Interpret and organize data and identify actionable insights.
• Familiarity planning and runningA/B tests and drawing key learnings from analytics reports and dashboards.
• Familiarity with the product-development life cycle and direct experience operating within product-led teams and with technology partners.
• Proven experience with cross-functional collaboration and working with a diverse array of stakeholders.

Preferred Qualifications

• Digital subscription and mobile app experience.
• Experience conducting competitive and category research to inform positioning and go-to-market plans.
• Interest in The New York Times and New York Times Games.
• Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.

REQ-020533

The hourly rate of base pay for this role is:

$87.91 - $97.80 USD

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

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