Product Marketing Specialist: B2B/B2C Growth & Launch

INE; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Health care (medical, dental, vision)

Matching 401k plan

Flexible PTO

Get Hungry, Get Certified education

Job summary

INE is seeking a highly organized Product Marketing Specialist to translate product features, certifications, learning outcomes, and technical capabilities into clear buyer-facing messaging for both B2B and B2C audiences.

This role will serve as a hands-on product marketing execution owner, supporting product and certification go-to-market readiness through positioning, messaging frameworks, product briefs, launch narratives, buyer education materials, competitive inputs, and enablement assets.

Qualifications

• Strong organization and project management skills.
• Foundational product marketing, GTM, positioning, and buyer journey understanding.
• Strong ability to adapt messaging by audience, buyer type, funnel stage, and channel.
• Ability to turn ambiguous product or technical information into structured messaging and usable briefs.
• Comfort working in a remote environment with multiple stakeholders and shifting priorities.
• Curiosity about customers, competitors, and market positioning.
• Familiarity with asset management and sales engagement tools and strategies.
• Experience with messaging frameworks and feature-benefit mapping.

Responsibilities

• Translate product features, certifications, and learning outcomes into clear messaging for various buyers.
• Support GTM assets for B2B and B2C buyer journeys, including acquisition, engagement, retention.
• Own messaging, positioning, briefs, launch narratives, collateral, and competitive inputs.
• Support product/certification launches with messaging, asset planning, and execution.
• Manage intake for product marketing and enablement requests.
• Organize and upkeep the product marketing asset library for internal teams.
• Monitor competitor messaging, positioning, and offers.
• Gather insights from customers, learners, prospects, sales, support, and campaigns to shape messaging.
• Create and maintain product marketing assets for marketing, sales, CS, and partners.
• Provide clear, current messaging and buyer education materials to internal teams.

Skills

Strong organization

Go-to-market understanding

Audience messaging adaptation

Translate technical info into briefs

Remote collaboration

Curiosity about customers/market

Asset management familiarity

Messaging frameworks

AI-assisted workflows

Job description

INE is seeking a highly organized Product Marketing Specialist to translate product features, certifications, learning outcomes, and technical capabilities into clear buyer-facing messaging for both B2B and B2C audiences.

This role will serve as a hands-on product marketing execution owner, supporting product and certification go-to-market readiness through positioning, messaging frameworks, product briefs, launch narratives, buyer education materials, competitive inputs, and enablement assets.