Product Marketing Lead, AI Inference Platform

Baseten; New York (NY); On-site; USD 170,000 - 220,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Health insurance

Flexible PTO

Parental leave

401(k)

Learning opportunities

Job summary

Baseten is seeking a senior Product Marketing professional to lead positioning and messaging for its inference and platform capabilities. You will own go-to-market launches, craft compelling buyer narratives for ML engineers and executives, and collaborate across Demand Gen, Sales, Solutions, and Customer Marketing to generate enterprise pipeline.

The role emphasizes translating infrastructure-heavy work into credible, business-focused stories and managing multi-asset launch programs for

Qualifications

• 6+ years in product marketing, technical marketing, developer marketing, or a related GTM role, ideally at an infrastructure, developer tools, cloud, data, or AI company.
• Strong technical fluency and the ability to quickly ramp on infrastructure concepts like autoscaling, routing, failover, capacity, observability, deployment models, and performance optimization.
• Experience translating complex technical products into clear, differentiated positioning for both technical practitioners and enterprise decision-makers.
• Track record building launch strategies and GTM plans for platform products, infrastructure products, or technical capabilities with long enterprise sales cycles.
• Excellent storytelling skills, with the ability to make technical infrastructure feel concrete, credible, and commercially urgent.

Responsibilities

• Own the positioning and messaging for Baseten’s dedicated inference and platform capabilities, including autoscaling, routing, failover, release safety, observability, and cost/performance capabilities.
• Build and execute launch plans for major dedicated inference and serving platform capabilities, from early internal enablement through external announcement.
• Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer-facing proof points.
• Sequence launches and supporting assets based on customer demand, product readiness, sales need, and market opportunity.
• Partner with Demand Gen, Sales, Solutions, and Customer Marketing to turn product capabilities into pipeline-generating campaigns and enterprise deal support.

Skills

Technical fluency

Storytelling

Launch strategy

Cross-functional

Platform marketing

Job description

Baseten is seeking a senior Product Marketing professional to lead positioning and messaging for its inference and platform capabilities. You will own go-to-market launches, craft compelling buyer narratives for ML engineers and executives, and collaborate across Demand Gen, Sales, Solutions, and Customer Marketing to generate enterprise pipeline.

The role emphasizes translating infrastructure-heavy work into credible, business-focused stories and managing multi-asset launch programs for