Product Enablement Lead — AI Platform & Field Readiness

Baseten; San Francisco (CA); On-site; USD 185,000 - 205,000; Full time

Benefits offered by this job

Competitive equity package

100% coverage of medical, dental, and视

Job summary

Baseten, a leading AI platform, is seeking a hands-on Product Enablement Lead to bridge Product, Marketing, and Sales. You’ll own launch readiness for new products, develop technical enablement, and create customer-facing collateral to ensure field credibility on inference, GPUs, latency, and deployment.

You will spearhead repeatable enablement systems, work across teams, and translate market moments into field execution.

Qualifications

• 5+ years in product enablement, GTM enablement, field enablement, or product marketing at an infrastructure, developer tools, or AI-native company.
• Experience enabling an internal sales field (AEs, SAs), as opposed to onboarding customers' engineers.
• Technical depth: a CS or engineering background, prior SE/SA experience, or a track record of building demos and technical content yourself.
• Hands-on track record. You have personally written the collateral and run the sessions, and can point to programs, talks, docs, or certifications you built.
• Systems mindset: you think in repeatable workflows, not one-off deliverables, and you're comfortable defining success and measuring it.
• Comfortable operating in ambiguity as the first hire in a function.
• You actively use AI tools to drive your own productivity - in how you draft content, translate technical detail for different audiences, and accelerate your work.
• Based in the SF Bay Area or willing to relocate.

Responsibilities

• Own launch readiness: partner with Product and Marketing on positioning, write internal launch comms, and run readiness sessions so AEs and SAs can sell new products on day one.
• Build and deliver technical enablement that makes the field credible on inference, GPUs, latency, and deployment. Raise the floor for AEs; give SAs the depth they need.
• Produce the customer-facing collateral that comes out of this work: decks, battlecards, and demos that hold up in front of an engineer.
• Build repeatable systems, not just content, so enablement keeps pace with the product roadmap.
• Own the Product Feedback system from customers and the field back to Product and Marketing. Help identify what is resonating with customers and what isn’t, in order to shape positioning, packaging, and roadmap.
• Define and report on how we know enablement is working (ramp time, adoption of new products in deals, win rate on launches).

Skills

GTM enablement

Sales enablement

Content creation

Public speaking

AI tooling

Job description

Baseten, a leading AI platform, is seeking a hands-on Product Enablement Lead to bridge Product, Marketing, and Sales. You’ll own launch readiness for new products, develop technical enablement, and create customer-facing collateral to ensure field credibility on inference, GPUs, latency, and deployment.

You will spearhead repeatable enablement systems, work across teams, and translate market moments into field execution.