Product Marketing Manager — AI & Developer Platforms

AssemblyAI, Inc.; United States; On-site; USD 130,000 - 160,000; Full time

Job summary

AssemblyAI is seeking a Product Marketing Manager to own launches end-to-end, craft positioning for core products, and enable sales with compelling materials. You’ll collaborate with product, research, sales, growth, and brand to ensure effective storytelling for developers and enterprise buyers.

You’ll ship landing pages, campaigns, and enablement assets, writing copy and coordinating across teams to move quickly in a highly dynamic AI market.

Qualifications

• 3–5 years in B2B product marketing.
• Experience owning launches end-to-end.
• Ability to translate technical capabilities into business outcomes.
• Strong writing and content creation for multiple channels.
• Proven enablement material development used by sales.

Responsibilities

• Run product and model launches end-to-end using a launch playbook.
• Own the launch plan: timeline, tiering, stakeholder alignment, asset production, and internal/external communications.
• Align on success metrics with product and marketing leads before each launch, then report honestly on what worked and what didn’t.
• Build evergreen campaigns that keep shipped products growing between launches—refreshing assets, retargeting stalled signups, and cultivating verticals long after launch day.
• Own positioning and messaging for assigned products across our suite—speech-to-text, streaming, text-to-speech, and new product lines as they ship.
• Translate technical capabilities (accuracy, latency, model improvements) into positioning that ties to business outcomes for developers and enterprise buyers.
• Develop strategic narratives for our top use cases—voice agents, medical scribes and dictation, AI note takers, and customer calls— including the buyers, competitors, and market dynamics in each.
• Keep the website accurate and consistent as the product and positioning evolve—product pages, solution pages, and landing pages—owning narrative and copy while partnering with brand and web on build and publish.
• Build and maintain the core enablement library: pitch decks, one-pagers, battlecards, FAQs, demo scripts, and objection handling.
• Run enablement sessions for sales and CS on new launches, positioning changes, and competitive updates.
• Gather feedback from reps on what’s landing and what’s missing, and close the loop with product and marketing.
• Track competitor moves—model releases, pricing changes, positioning, and campaigns—and keep internal teams informed.
• Maintain competitive benchmarks, battlecards, and comparison pages, and turn competitive shifts into messaging and campaign responses.
• Partner with research and product on benchmark claims so our comparisons are accurate, defensible, and current.

Skills

B2B product marketing

Launch ownership

Positioning & messaging

Enablement materials

Strong writing

Hands-on website edits

Cross-functional collaboration

AI tooling familiarity

Tools

Claude / Claude Code

Cursor

Job description

AssemblyAI is seeking a Product Marketing Manager to own launches end-to-end, craft positioning for core products, and enable sales with compelling materials. You’ll collaborate with product, research, sales, growth, and brand to ensure effective storytelling for developers and enterprise buyers.

You’ll ship landing pages, campaigns, and enablement assets, writing copy and coordinating across teams to move quickly in a highly dynamic AI market.