Product Marketing Lead

Polygon; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Lead Product Marketing Manager, where you will drive the marketing strategy for innovative blockchain solutions. In this high-impact role, you will lead a talented team, shaping the narrative that propels product success. Collaborate cross-functionally to launch impactful marketing campaigns while navigating the dynamic Web3 landscape. This is an exciting opportunity to influence the future of decentralized technology and contribute to a diverse and inclusive workplace.

Benefits

Remote first global workforce

Industry leading Medical, Dental and Vision health insurance

Company matching 401k with 3% match

$1,500 Home Office Set Up Allowance

$200 Annual Book Allowance Program

$75 Monthly internet or phone reimbursement

Flexible Time Off

Company issued laptop

Wellness benefits

Quarterly wellness day off

Qualifications

• 7+ years in Product Marketing with a focus on blockchain/Web3.
• Proven experience in GTM strategy and market research.

Responsibilities

• Lead product marketing strategy and execution for Polygon products.
• Oversee market research and competitive analysis.

Skills

Product Marketing

Blockchain/Web3

GTM Strategy

Market Research

Analytical Skills

Communication Skills

Storytelling

Stakeholder Management

Job description

About Polygon Labs

Polygon Labs is a software development company building and developing a network of aggregated blockchains via the Agglayer, secured by Ethereum. As public infrastructure, the Agglayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer. Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development as well as Polygon CDK.

Your Role

As the Lead Product Marketing Manager, you’ll own the product marketing strategy and GTM execution to grow the adoption of Polygon products. You will lead and grow the PMM team, drive market positioning, and collaborate cross-functionally to deliver high-quality, creative, and impactful marketing campaigns. This is a high-impact leadership role where you will directly influence the narrative and messaging that drive product success.

Your Responsibilities

• Technical Understanding of Polygon Products and Web3 Landscape.

• Product Marketing Strategy: Lead the PMM team, ensuring structured execution of marketing initiatives.

  • Define and refine messaging, positioning, user personas, and competitive differentiation.

  • Establish a repeatable marketing framework for product launches and adoption.

• Market Research & Competitive Analysis: Oversee market research across relevant user segments,track industry trends, and analyze competitor in-market positioning.

• Go-to-Market (GTM) Execution: Collaborate with the Product and Marketing teams to drive GTM strategy and execution for all new product launches and major and minor version releases.

  • Create product positioning/messaging, goals, and deliverables across the content, social, growth, and devrel teams.

  • Oversee creation of landing pages, explainers, training materials, and sales enablement content

  • Conduct post-launch retrospectives to refine future campaigns.

• Team Development: Slot in to lead and grow an existing PMM team, providing mentorship and development to enhance performance.

What You’ll Need

• 7+ years in Product Marketing, with 3+ years in blockchain/Web3 and 3+ years leading a team.

• Understanding of deep technical concepts and the ability to translate them into clear messaging.

• Proven experience in GTM strategy, positioning, and market research.

• Strong analytical, communication, and storytelling skills.

• Ability to manage and align multiple stakeholders and drive execution.

Preferred Qualifications

• Knowledge of Ethereum scaling solutions and decentralized infrastructure.

• Understanding of the needs and pain points for both developers building on this infrastructure and the end-users interacting with it

Polygon Labs Perks

The goal of the Polygon Labs total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits for our full time employees:

• Remote first global workforce

• Industry leading Medical, Dental and Vision health insurance*

• Company matching 401k with 3% match*

• $1,500 Home Office Set Up Allowance (life-time max)

• $200 Annual Book Allowance Program

• $75 Monthly internet or phone reimbursement

• Flexible Time Off

• 1 company wide wellness Friday day off per quarter

• Company issued laptop

• Egg freezing, mental health, and employee wellness benefits

*In certain countries medical, dental and vision is fully covered for employees & their dependents. This is country and plan specific.

*401k is for United States employees only

Polygon Labs is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Polygon Labs is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Learn More about Polygon Labs

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