Product Marketing Engineer: Protection Diodes Growth & Strategy

Texas Instruments; Dallas (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Texas Instruments is hiring a Product Marketing Engineer in Dallas, Texas. This role focuses on developing business plans and marketing strategies for product lines, identifying market opportunities, and maintaining customer relationships.

The ideal candidate will actively manage marketing activities throughout the product life cycle, collaborate with various teams, and ensure alignment with product line objectives. Successful candidates should thrive in fast-paced environments and have a proven track record in marketing.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers to understand opportunities.
• Develop product positioning and messaging that differentiates the products.
• Plan and execute all marketing activities during the life cycle of a new product.
• Review competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities like price escalations.
• Collaborate and communicate product strategies to cross-functional teams.

Job description

Texas Instruments is hiring a Product Marketing Engineer in Dallas, Texas. This role focuses on developing business plans and marketing strategies for product lines, identifying market opportunities, and maintaining customer relationships.

The ideal candidate will actively manage marketing activities throughout the product life cycle, collaborate with various teams, and ensure alignment with product line objectives. Successful candidates should thrive in fast-paced environments and have a proven track record in marketing.