Product Marketing Engineer | High-Speed Converters

Texas Instruments; Bouchard (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments in the United States is seeking a Product Marketing Engineer to join our High Speed Converters team. You will develop business plans, marketing strategy, and forecasts for assigned product lines, and gather customer requirements for current and future offerings.

In this role you will identify marketing opportunities, craft product positioning, manage lifecycle activities from Pre RTM to post RTM, and collaborate with price, campaigns, and internet marketing teams.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Change the world. Love your job.

We are hiring a Product Marketing Engineer to join our High Speed Converters team.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.