Product Marketing Engineer | Audio

Texas Instruments; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Texas Instruments is seeking a Product Marketing Engineer to drive business plans, marketing strategy and forecasts for the Consumer Audio Amplifiers and Haptics (CAAH) product line, touching devices from smartphones to soundbars. The PME will translate customer requirements into market opportunities and shape messaging that differentiates TI products.

The role emphasizes cross-functional collaboration with sales, engineering, and campaigns, coordinating the lifecycle of new products and

Responsibilities

• Drive design ins to design wins to grow revenue while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support design ins
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
• Devise effective strategies for mass market adoption
• Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share

Job description

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

About the Product Line

The Consumer Audio Amplifiers and Haptics (CAAH) product line powers the audio and haptic experiences in devices you use every day - from the smartphone in your pocket to the soundbar in your living room and the wearable on your wrist. Join a high-growth business delivering cutting-edge amplifier and haptics technology across smartphones, tablets, PCs, speakers, TVs, and industrial applications that touch hundreds of millions of consumers worldwide.

Responsibilities include

• Drive design ins to design wins to grow revenue while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support design ins
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
• Devise effective strategies for mass market adoption
• Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share