Product Marketing Director

dentsu; Detroit (MI); On-site; USD 113,000 - 160,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu in Detroit is seeking an experienced Product Marketing Director to shape and execute strategies that drive awareness, adoption, and growth of Adobe technology offerings within Merkle's client ecosystem.

You will lead a cross‑functional team, translate complex technical features into customer value, and manage the full product marketing lifecycle from ideation to go‑to‑market, with a focus on data‑driven results and strategic partnerships.

Qualifications

• 8+ years of experience in product marketing within the technology sector.
• Experience in partner/alliance marketing or joint ventures within tech or tech+services.
• Deep understanding of industry trends including identity, data, technology, and AI.
• Proven experience collaborating with product development, sales, and marketing teams to drive results.
• Ability to translate complex technical features into customer benefits.
• Excellent written, presentation, and storytelling skills.
• Strong analytical skills with data interpretation and insights generation.
• Proficiency with marketing automation tools, CRM platforms, and digital marketing strategies.

Responsibilities

• Serve as SME on Adobe technology products and their benefits.
• Collaborate with senior cross‑functional teams to design joint solutions.
• Develop and execute comprehensive product marketing strategies.
• Lead market research to uncover trends and inform positioning and go‑to‑market strategy.
• Manage full product marketing lifecycle from ideation to post‑launch optimization.
• Collaborate with product management, growth, partner marketing, and corporate communications.

Skills

Product marketing

Cross-functional collaboration

Analytical skills

Storytelling

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Marketing automation tools

CRM platforms

Job description

Job Description

We’re looking for an experienced Product Marketing Director to join our Marketing team. In this strategic role, you’ll be responsible for shaping and executing marketing strategies that drive awareness, adoption, and growth of products. You’ll bring a deep understanding of market trends, customer needs, and competitive dynamics to help position our offerings effectively and support business growth.

You Will

• Serve as the subject matter expert on Adobe technology products, understanding their features, benefits, customer pain points, and industry context.
• Collaborate as part of a senior cross‑functional team to design and deliver innovative joint solutions that integrate Adobe technology with Merkle’s strategic services, driving measurable impact for clients.
• Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact.
• Lead market research initiatives to uncover trends, customer insights, and competitive intelligence. Use findings to inform product positioning, messaging, go‑to‑market strategy, and prioritization.
• Manage the full product marketing lifecycle from ideation and launch to post‑launch optimization and ensuring successful go‑to‑market execution.
• Collaborate cross functionally with product management, growth, partner marketing, and corporate communications teams to ensure alignment and consistency across all marketing efforts.
• Monitor and report on key performance indicators to assess the effectiveness of marketing strategies. Share insights and recommendations with senior leadership.
• Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches.
• Champion innovation within the product marketing function by staying ahead of industry trends and best practices.

You Have

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in product marketing within the technology sector.
• Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment.
• Deep understanding of industry trends, including identity, data, technology, and AI.
• Proven experience collaborating with product development and sales and marketing teams to drive results.
• Ability to translate complex technical features into compelling customer benefits.
• Excellent written, presentation, and storytelling skills.
• Strong analytical skills with experience interpreting data, generating insights, and optimizing marketing performance.
• Proficiency with marketing automation tools, CRM platforms, and digital marketing strategies.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $113,000-$160,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

Detroit

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.