Senior Manager, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 94,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, a leading data-driven marketing agency, seeks a Senior Manager, Customer Lifecycle Marketing to guide omni-channel plans and data-driven strategies. You will translate first-party data and CRM insights into innovative marketing ideas while building trusted client relationships and coordinating with cross-functional teams.

You will leverage analytics to justify recommendations, present compelling strategies, and help grow client portfolios across platforms and devices.

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – CRM, email, online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!).
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions – proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Average 20-40% travel (contingent on comfort level of client).

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Skills

CRM marketing

Data-driven marketing

Email marketing

Agency experience

Strategic thinking

Client relationships

Communication strategy

Travel readiness

Education

Bachelor's Degree

Tools

Braze

Excel

PowerPoint

Job description

Job Description: We welcome remote candidates based in the continental United States Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

As Senior Manager, Customer Lifecycle Marketing you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals. You understand our client's business and strategic goals. You'll appreciate the importance of relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will help solve client problems. Your skills in communicating strategy allows others to believe in the ideas that you present and follow that belief through to execution. To be successful in this role you have to love solving client problems, and understand how businesses, brands and customers work with one another, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop recommendations to help grow client relationships.

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!).
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions – proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-40% travel (contingent on comfort level of client).

The annual salary range for this position is $94,000-$125,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: Chicago Brand: Merkle Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail].

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us.