Director, Relationship Marketing Strategy

Merkle; New York (NY); On-site; USD 113,000 - 182,850; Full time

Benefits offered by this job

Medical, vision, and dental insurance

401(k)

Flexible paid time off

At least 15 paid holidays per year

Paid parental leave

Job summary

A leading performance marketing agency is seeking a Director of Relationship Marketing Strategy in New York. This role requires a minimum of 8 years in data-driven marketing, with strong expertise in CRM and email marketing. The Director will lead omni-channel marketing strategies and develop long-term client relationships, while also ensuring the delivery of meaningful value through innovative solutions. This position offers a salary range of $113,000 to $182,850 along with comprehensive benefits.

Qualifications

• 8+ years of experience in data-driven marketing.
• 5+ years working in an agency or consulting firm.
• Hands-on skills using data and research.

Responsibilities

• Lead the building and delivery of strategic omni-channel marketing plans.
• Develop long-term relationships with key client contacts.
• Identify key data points to show the impact on client business.

Skills

Data-driven marketing

Customer relationship management

Email marketing

Strong writing and presentation skills

Analytical skills

Interpersonal skills

Education

Bachelor’s Degree

Tools

Excel

PowerPoint

Job description

Director, Relationship Marketing Strategy

Join to apply for the Director, Relationship Marketing Strategy role at Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency specializing in delivering unique, personalized customer experiences across platforms and devices.

For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

We champion meaningful progress and strive to be a force for good—for our people, our clients, the industry, and society. We embed diversity in our mindset, solutions, and teams to empower an inclusive, equitable, and culturally fluent environment.

Responsibilities

• Lead the building, development, and delivery of strategic omni‑channel marketing plans.
• Act as a subject‑matter expert and translate new technology—especially 1st‑party data marketing and CRM—into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long‑term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best‑practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics, etc.) and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Qualifications

• Bachelor’s Degree required.
• 8+ years of experience in data‑driven marketing—specifically CRM, email, and online/offline media.
• Deep understanding of the customer lifecycle and how messaging strategy drives the experience.
• 5+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands‑on skills using data and research to drive decisions—proficiency in Excel and research tools.
• Strong writing, presentation, and client‑facing communication skills; experience translating data analysis into actionable marketing recommendations and presentations—proficiency in PowerPoint.
• Attention to detail and ability to incorporate internal and external feedback on an iterative basis.
• Superior multi‑tasking, networking, time‑management, and interpersonal skills.
• Self‑starter with high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization with a wide degree of latitude.
• Average 20%–30% travel (contingent on comfort level of client).

Salary and Benefits

The annual salary range for this position is $113,000–$182,850. Placement within the range is based on relevant experience, knowledge, skills, and other factors permitted by law.

Benefits include:

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu complies with applicable state and local laws regarding employee leave benefits.

Location

New York

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please e‑mail [e-mail].