Senior Director, Business Enablement

Socket.dev; Amarillo (TX); On-site; USD 136,000 - 225,000; Full time

Job summary

Dentsu, through its Merkle brand, is hiring a Senior Director of Strategy, Consulting & Advisory to guide cross-functional projects focused on Customer Marketing Data, Strategy, and Analytics. You will translate data insights into strategic actions and leadership storytelling for clients across multiple industries.

The role demands extensive experience (15+ years) in analytics and strategic planning, with strong executive communication and roadmapping skills.

Qualifications

• 15+ years in analytics, business consulting, data strategy and/or strategic planning functions.
• 8+ years of cross-team leadership over multiple business and strategic disciplines.
• Experience across both agency and corporate environments.
• Experience guiding and planning work products from technical and strategic teams.
• Translation of ML/AI models and analytic projects to tactical and executional business action.
• Executive-level written and verbal communication.

Responsibilities

• Lead strategic planning and initiative prioritization.
• Independently develop long-term roadmaps and use cases for workstreams to execute against.
• Recommend insights-to-action for strategic and long-term planning leveraging value-based measurement across client marketing leads to drive data-enriched activation.
• Identify opportunities for cross-solutioning within client's ecosystem to drive incremental value.
• Teach, coach and train direct and indirect reports on how to best identify and execute the solutions driven through data, analytics, and technology.
• Collaborate with SMEs to identify white space opportunities to curate and develop solutions that are client and customer centric.
• Ability to connect capability challenges or goals to business needs and build compelling stories to articulate incremental value.
• Hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs.
• Independently lead the development and drive the execution of actionable multi-phased/year measurement, technology, analytic or data roadmaps for clients.
• Ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
• Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions.
• Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
• Develop depth and breadth of understanding of solutions and offerings across company.
• Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization.
• Partner with client to develop use cases for activation across brand market segment teams.
• Align with Analytics, Marketing, and Media partners on marketing and measurement plans to support activation efforts.
• Collaborate cross-functionally to drive integrated process for the utilization and advancement of data and analytics.
• Lead matrixed teams through influence, collaboration and coaching.

Skills

Analytics leadership

Strategy

Data strategy

Cross-functional leadership

Executive communication

PowerPoint

Client storytelling

Roadmapping

Measurement

AI/ML translation

Retail experience

Job description

Job Description:

The Senior Director of Strategy, Consulting & Advisory is a trusted leader who guides all cross-functional projects with an emphasis on Customer Marketing Data, Strategy, & Analytics solutions. They provide key insights through data analysis to inform strategic planning and initiative prioritization. This role sets the standard for how strategic marketing plans, data, and technology come together to drive measurable growth.

Responsibilities

• Lead strategic planning and initiative prioritization
• Independently develop long-term roadmaps and use cases for workstreams to execute against
• Recommend insights‑to‑action for strategic and long‑term planning leveraging value-based measurement across client marketing leads to drive data-enriched activation
• Identify opportunities for cross-solutioning within client's ecosystem to drive incremental value
• Teach, coach and train direct and indirect reports on how to best identify and execute the solutions driven through data, analytics, and technology available to support the strategic plans for the organization
• Collaborate with SMEs to identify white space opportunities to curate and develop solutions that are well thought through and are client and customer centric
• Ability to connect capability challenges or goals to business needs and build compelling stories to articulate incremental value
• Hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs
• Independently lead the development and drive the execution of actionable multi-phased / year measurement, technology, analytic or data roadmaps for clients
• Ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
• Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions
• Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
• Develop depth and breadth of understanding of solutions and offerings across company
• Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization
• Partner with client to develop use cases for activation across brand market segment teams
• Align with Analytics, Marketing, and Media partners on marketing and measurement plans to support activation efforts
• Collaborate cross-functionally to drive integrated process for the utilization and advancement of data and analytics
• Lead matrixed teams through influence, collaboration and coaching

Required experience

• 15+ years in analytics, business consulting, data strategy and or strategic planning functions
• 8+ years of cross-team leadership over multiple business and strategic disciplines
• Experience across both agency and corporate environments
• Experience guiding and planning work products from technical and strategic teams
• Translation of ML/AI models and analytic projects to tactical and executional business action
• Corporate Retail Experience preferred
• Executive-level written and verbal communication
• Strong active-listening skills, with ability to discern client needs
• Proven people-management skills: coaching, developing, and holding managers accountable to clear success criteria.
• Expert-level at PowerPoint
• Confident with building interactive roadmaps and program plans to drive strategic growth
• High emotional intelligence, with sound judgment to navigate organizational and relationship dynamics across client and internal stakeholders
• Ability to leverage data and insights for story‑telling and solution application
• Ability to translate ambiguous requests and requirements into tangible and tactical solutions
• Ability to explain complex analytic, technical and data solutions in simplified language for non-technical partners
• Ability to manage both client and agency teams to facilitate timely and actionable solutions
• Ability to identify and apply technology enablers to drive CXM use cases
• Ability to develop actionable use cases for business growth – prioritizing based on technology and data enablers and business goals
• High business acumen and the ability to connect business challenges, analytic and data-led solutions
• Understanding of broad spectrum of analytic tools, solutions and technologies and their application to business action

The annual base salary range for this position is $136,000-$224,910. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Location: Chicago - N. State

Brand: Merkle

Time Type: Full time

Contract Type: Temporary