Product Marketing Associate, Clinical & Pharmacy Platform

Bask Health; United States; À distance; USD 70 000 - 90 000; Plein temps

Résumé du poste

Bask Health is seeking a Product Marketing Associate for the Clinical & Pharmacy Platform to translate complex healthcare software into clear customer benefits and messaging. With 1–2 years in marketing or healthcare tech, you will draft product descriptions, collaborate with product, engineering, sales, and customer success, and help launch and educate customers on clinical and pharmacy features.

This role offers hands-on experience in a growing healthcare SaaS environment, emphasizing

Qualifications

• 1–2 years of relevant experience in marketing, product marketing, or healthcare technology.
• Strong written communication skills and ability to create clear customer-facing content.
• Ability to learn complex software functionality and explain it clearly.
• Excellent organizational, time-management, and detail-oriented work.
• Comfortable collaborating with cross-functional teams and managing multiple deadlines.

Responsabilités

• Support product marketing initiatives for Bask Health's clinical and pharmacy platform.
• Assist with developing product positioning and messaging.
• Draft customer-facing product descriptions and feature summaries.
• Help translate clinical and pharmacy software functionality into clear customer benefits.
• Support messaging for patient intake and questionnaire capabilities.
• Assist with product content related to electronic medical records and clinical workflows.
• Help develop materials explaining provider review and administrative workflows.
• Support messaging for pharmacy integrations and prescription-routing capabilities.
• Assist with creating product launch announcements and supporting materials.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineers and operational stakeholders to gather accurate product information.
• Help prepare product overviews, presentations, and sales enablement materials.
• Support website and landing page content for clinical and pharmacy capabilities.
• Conduct competitive research on telehealth and healthcare technology platforms.
• Research pharmacy software and healthcare infrastructure providers.
• Organize competitive findings into summaries and comparison documents.
• Gather customer insights from sales and customer success teams.
• Help identify recurring customer questions and operational concerns.
• Draft messaging that addresses common product questions.
• Support customer onboarding and product education initiatives.
• Help develop tutorials, guides, and clinical workflow feature walkthroughs.
• Assist with preparing product demonstrations and supporting resources.
• Maintain product marketing documentation and messaging libraries.
• Organize product information, research notes, and launch resources.
• Support internal communications about clinical and pharmacy product updates.
• Review marketing materials for accuracy, clarity, and consistency.
• Coordinate technical and operational reviews of sensitive product claims.
• Assist with tracking product marketing performance indicators.
• Recommend improvements to product messaging and customer education materials.

Connaissances

Strong written communication

Content creation

Research and organize findings

Attention to detail

Time management

Cross-functional collaboration

Independent work

Healthcare terminology learning

Outils

Notion

Figma

Canva

Google Workspace

Microsoft Office

Description du poste

Bask Health is seeking a Product Marketing Associate for the Clinical & Pharmacy Platform to translate complex healthcare software into clear customer benefits and messaging. With 1–2 years in marketing or healthcare tech, you will draft product descriptions, collaborate with product, engineering, sales, and customer success, and help launch and educate customers on clinical and pharmacy features.

This role offers hands-on experience in a growing healthcare SaaS environment, emphasizing