Product Marketing Associate — New Grad

Bask Health; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Bask Health seeks an Associate Product Marketing Manager, New Grad, to support product messaging, launches, and customer education across its software platform. This entry‑level role offers hands‑on exposure to healthcare tech marketing and collaboration with product, eng, sales, and customer success teams.

You’ll learn how Bask Health products work and translate technical capabilities into clear customer value, helping document features, prepare announcements, and support education resources

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or a related field.
• Recent graduate or early-career professional with approximately 0–2 years of relevant experience.
• Strong written communication skills.
• Ability to explain ideas clearly and concisely.
• Interest in product marketing, software products, and technology.
• Willingness to learn how complex software platforms work.
• Strong research and information-gathering skills.
• Ability to organize information and summarize key findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.

Responsibilities

• Support product marketing initiatives across Bask Health's software platform.
• Assist with developing product positioning and messaging.
• Research customer needs, business challenges, and software purchasing considerations.
• Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms.
• Organize competitive findings into clear summaries and comparison materials.
• Help prepare product launch briefs, announcements, and supporting resources.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineers and designers to gather accurate product information.
• Draft customer-facing feature descriptions and product overviews.
• Assist with creating product presentations and sales enablement materials.
• Help develop customer education resources and onboarding content.
• Support website and landing page copy for product-related features.
• Research how customers use different platform capabilities.
• Gather customer feedback from sales and customer success teams.
• Help identify recurring customer questions and product objections.
• Support the development of messaging that addresses customer needs.
• Assist with preparing product demonstrations and feature walkthroughs.
• Help maintain product marketing documentation and messaging libraries.
• Organize research notes, product information, and launch materials.
• Support internal communications about product updates and launches.
• Help ensure product marketing materials use accurate and consistent terminology.
• Coordinate feedback and revisions across internal stakeholders.
• Assist with analyzing product launch results and customer engagement.
• Track relevant product adoption and marketing performance indicators.
• Research industry trends related to SaaS, e-commerce, telehealth, and AI.
• Contribute ideas for improving product messaging and customer education.
• Take ownership of assigned projects while learning from experienced team members.
• We're looking for someone who is curious, organized, comfortable asking questions, and excited to learn how software products are built, launched, and adopted.

Skills

Strong written communication

Clear idea explanation

Curiosity/ownership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or related field

0–2 years relevant experience

Tools

Google Workspace

Microsoft Office

Notion

Figma

Canva

Shopify

Job description

Bask Health seeks an Associate Product Marketing Manager, New Grad, to support product messaging, launches, and customer education across its software platform. This entry‑level role offers hands‑on exposure to healthcare tech marketing and collaboration with product, eng, sales, and customer success teams.

You’ll learn how Bask Health products work and translate technical capabilities into clear customer value, helping document features, prepare announcements, and support education resources