Product Marketing Manager - Clinical & Pharmacy Platform

Bask Health; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Bask Health is seeking a Product Marketing Manager, Clinical & Pharmacy Platform, to shape product positioning, enable sell-through, and translate complex clinical and pharmacy software into clear customer value.

You'll work with product, engineering, sales, and customer success to develop messaging for patient intake, EMR, pharmacy integrations, and operational workflows, ensuring accurate, differentiated communication across channels.

Qualifications

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, healthcare technology, or technical software.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Ability to learn complex software functionality and explain it clearly.
• Experience creating product marketing and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.

Responsibilities

• Develop positioning and messaging for Bask Health's clinical and pharmacy software capabilities.
• Translate technical healthcare workflows into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for clinical and pharmacy product features.
• Coordinate product launch activities with relevant internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with engineers to validate technical product information.
• Develop messaging for patient intake and questionnaire capabilities.
• Support positioning for electronic medical records and clinical workflow features.
• Create product descriptions for provider review and administrative workflows.
• Develop messaging for pharmacy integrations and prescription-routing capabilities.
• Support product communications related to fulfillment and operational visibility.

Skills

3+ years of product marketing

Positioning and messaging

Go-to-market planning

B2B SaaS knowledge

Healthcare technology familiarity

Customer journeys understanding

Clear written communication

Sales enablement materials

Job description

Bask Health is seeking a Product Marketing Manager, Clinical & Pharmacy Platform, to shape product positioning, enable sell-through, and translate complex clinical and pharmacy software into clear customer value.

You'll work with product, engineering, sales, and customer success to develop messaging for patient intake, EMR, pharmacy integrations, and operational workflows, ensuring accurate, differentiated communication across channels.