Product Marketing Associate, Clinical & Pharmacy Platform

Bask Health; United States; À distance; USD 70 000 - 90 000; Plein temps

Résumé du poste

Bask Health is seeking a Product Marketing Associate for the Clinical & Pharmacy Platform to translate complex healthcare software into clear customer benefits and messaging. With 1–2 years in marketing or healthcare tech, you will draft product descriptions, collaborate with product, engineering, sales, and customer success, and help launch and educate customers on clinical and pharmacy features.

This role offers hands-on experience in a growing healthcare SaaS environment, emphasizing

Qualifications

• 1–2 years of relevant experience in marketing, product marketing, or healthcare technology.
• Strong written communication skills and ability to create clear customer-facing content.
• Ability to learn complex software functionality and explain it clearly.
• Excellent organizational, time-management, and detail-oriented work.
• Comfortable collaborating with cross-functional teams and managing multiple deadlines.

Responsabilités

• Support product marketing initiatives for Bask Health's clinical and pharmacy platform.
• Assist with developing product positioning and messaging.
• Draft customer-facing product descriptions and feature summaries.
• Help translate clinical and pharmacy software functionality into clear customer benefits.
• Support messaging for patient intake and questionnaire capabilities.
• Assist with product content related to electronic medical records and clinical workflows.
• Help develop materials explaining provider review and administrative workflows.
• Support messaging for pharmacy integrations and prescription-routing capabilities.
• Assist with creating product launch announcements and supporting materials.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineers and operational stakeholders to gather accurate product information.
• Help prepare product overviews, presentations, and sales enablement materials.
• Support website and landing page content for clinical and pharmacy capabilities.
• Conduct competitive research on telehealth and healthcare technology platforms.
• Research pharmacy software and healthcare infrastructure providers.
• Organize competitive findings into summaries and comparison documents.
• Gather customer insights from sales and customer success teams.
• Help identify recurring customer questions and operational concerns.
• Draft messaging that addresses common product questions.
• Support customer onboarding and product education initiatives.
• Help develop tutorials, guides, and clinical workflow feature walkthroughs.
• Assist with preparing product demonstrations and supporting resources.
• Maintain product marketing documentation and messaging libraries.
• Organize product information, research notes, and launch resources.
• Support internal communications about clinical and pharmacy product updates.
• Review marketing materials for accuracy, clarity, and consistency.
• Coordinate technical and operational reviews of sensitive product claims.
• Assist with tracking product marketing performance indicators.
• Recommend improvements to product messaging and customer education materials.

Connaissances

Strong written communication

Content creation

Research and organize findings

Attention to detail

Time management

Cross-functional collaboration

Independent work

Healthcare terminology learning

Outils

Notion

Figma

Canva

Google Workspace

Microsoft Office

Description du poste

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Product Marketing Associate, Clinical & Pharmacy Platform to support product marketing initiatives for Bask Health's clinical and pharmacy software capabilities.

This is an early-career opportunity for someone who is interested in healthcare technology, software products, and helping businesses understand complex operational tools.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Product Marketing Associate, you'll help communicate how Bask Health supports the workflows involved in operating a telehealth business.

You'll work closely with product marketing, product managers, engineers, pharmacy operations, sales, customer success, and other internal stakeholders.

A major part of this role will involve learning how our clinical and pharmacy capabilities work and helping translate that information into clear customer-facing materials.

You'll support messaging for patient intake, questionnaires, clinical workflows, electronic medical records, pharmacy integrations, prescription routing, and related operational features.

You'll help prospective and existing customers understand how these capabilities connect and how they support different parts of a telehealth business.

You'll assist with developing product descriptions, feature summaries, launch announcements, presentations, and customer education resources.

You'll collaborate with product managers to understand new features, their intended use cases, and the customer problems they address.

You'll work with technical and operational stakeholders to gather accurate information about clinical and pharmacy workflows.

You'll support product launches by preparing draft materials, tracking deliverables, coordinating feedback, and helping communicate new functionality to internal teams.

You'll also help maintain existing product marketing materials as the platform evolves.

You'll conduct research on healthcare software platforms, telehealth infrastructure providers, and pharmacy technology solutions.

You'll help identify how competing products communicate their capabilities and what features or operational considerations matter to customers.

You'll organize your findings into research summaries and competitive comparison materials.

You'll partner with sales teams to understand common questions about clinical and pharmacy workflows and help create resources that address them.

You'll also collaborate with customer success teams to support onboarding, product education, and adoption of clinical and pharmacy features.

You'll help develop tutorials, feature walkthroughs, and other educational materials that make complex workflows easier to understand.

You'll support website and landing page content related to clinical and pharmacy capabilities.

You'll help maintain product marketing documentation, messaging libraries, launch resources, and competitive research.

Because Bask Health operates in healthcare-related environments, accuracy is especially important.

You'll learn how to distinguish product functionality from clinical or pharmacy claims and work with appropriate internal stakeholders to ensure materials are reviewed when necessary.

You'll assist with tracking product marketing performance through launch results, customer feedback, content engagement, and feature adoption indicators.

You'll have opportunities to contribute ideas for improving product messaging, customer education, and internal product communications.

This role offers hands-on experience in healthcare technology product marketing while giving you opportunities to develop stronger skills in messaging, research, launch execution, and cross-functional collaboration.

We're looking for someone who is organized, detail-oriented, comfortable asking questions, and interested in learning how software supports healthcare operations.

You should enjoy researching complex topics, communicating clearly, and taking ownership of assigned projects.

What You’ll Do

• Support product marketing initiatives for Bask Health's clinical and pharmacy platform.
• Assist with developing product positioning and messaging.
• Draft customer-facing product descriptions and feature summaries.
• Help translate clinical and pharmacy software functionality into clear customer benefits.
• Support messaging for patient intake and questionnaire capabilities.
• Assist with product content related to electronic medical records and clinical workflows.
• Help develop materials explaining provider review and administrative workflows.
• Support messaging for pharmacy integrations and prescription-routing capabilities.
• Assist with creating product launch announcements and supporting materials.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineers and operational stakeholders to gather accurate product information.
• Help prepare product overviews, presentations, and sales enablement materials.
• Support website and landing page content for clinical and pharmacy capabilities.
• Conduct competitive research on telehealth and healthcare technology platforms.
• Research pharmacy software and healthcare infrastructure providers.
• Organize competitive findings into summaries and comparison documents.
• Gather customer insights from sales and customer success teams.
• Help identify recurring customer questions and operational concerns.
• Draft messaging that addresses common product questions.
• Support customer onboarding and product education initiatives.
• Help develop tutorials, guides, and clinical workflow feature walkthroughs.
• Assist with preparing product demonstrations and supporting resources.
• Maintain product marketing documentation and messaging libraries.
• Organize product information, research notes, and launch resources.
• Support internal communications about clinical and pharmacy product updates.
• Review marketing materials for accuracy, clarity, and consistency.
• Coordinate technical and operational reviews of sensitive product claims.
• Assist with tracking product marketing performance indicators.
• Recommend improvements to product messaging and customer education materials.

• Approximately 1-2 years of relevant experience in marketing, product marketing, healthcare technology, communications, or related work, including internships or contract experience.
• Strong written communication skills.
• Ability to create clear, well-organized customer-facing content.
• Interest in healthcare technology, software products, and product marketing.
• Basic understanding of marketing principles and customer messaging.
• Ability to learn complex software functionality and explain it clearly.
• Experience conducting research and organizing findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to manage multiple assignments and deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with different stakeholders.
• Strong analytical thinking and problem-solving skills.
• Willingness to ask questions and seek clarification when needed.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on assigned projects.
• Interest in understanding customer needs and operational challenges.
• Familiarity with B2B SaaS concepts or willingness to learn.
• Ability to organize information and maintain documentation.
• Strong initiative and ownership of assigned responsibilities.
• Adaptability in a changing software environment.
• Ability to learn new tools and processes quickly.
• Commitment to producing accurate, high-quality work.
• Willingness to learn healthcare-related terminology and operational workflows.

Nice to Have

• Experience in product marketing or SaaS marketing.
• Internship experience at a healthcare technology or software company.
• Familiarity with telehealth platforms and healthcare infrastructure.
• Understanding of patient intake and clinical workflow systems.
• Familiarity with electronic medical record or electronic health record software.
• Interest in pharmacy operations and prescription fulfillment processes.
• Experience writing product descriptions or feature announcements.
• Familiarity with B2B SaaS business models.
• Experience conducting competitive or market research.
• Familiarity with product launches and go-to-market activities.
• Experience creating sales presentations or marketing collateral.
• Familiarity with Google Workspace, Microsoft Office, or similar productivity tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer onboarding and product adoption.
• Familiarity with healthcare-related regulatory or compliance considerations.
• Experience creating technical or educational content.
• Interest in direct-to-consumer healthcare business models.
• Experience supporting customer education or onboarding initiatives.
• A portfolio of writing samples, marketing materials, or relevant projects.
• Experience working in a growing technology company.