Product Marketing Manager, Clinical & Pharmacy Platform

Bask Health; United States; À distance; USD 110 000 - 150 000; Plein temps

Résumé du poste

Bask Health is seeking a Product Marketing Manager to shape positioning for its clinical and pharmacy platform and drive go‑to‑market initiatives. You will translate complex workflows into customer benefits and collaborate with product, engineers, sales, and customer success to craft compelling messaging.

You will develop materials for patient intake, EMR/clinical workflows, and pharmacy integrations, while partnering across teams to ensure accurate product communications and successful launches.

Qualifications

• Experience in product marketing within B2B SaaS or healthcare tech.
• Ability to translate complex software into customer-facing messaging.
• Experience with GTM planning and product launches.
• Strong written communication and storytelling skills.

Responsabilités

• Develop positioning and messaging for Bask Health's clinical and pharmacy software capabilities.
• Translate technical healthcare workflows into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for clinical and pharmacy product features.
• Coordinate product launch activities with relevant internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with engineers to validate technical product information.
• Develop messaging for patient intake and questionnaire capabilities.
• Support positioning for electronic medical records and clinical workflow features.
• Create product descriptions for provider review and administrative workflows.
• Develop messaging for pharmacy integrations and prescription-routing capabilities.
• Support product communications related to fulfillment and operational visibility.
• Conduct customer research to identify healthcare software needs and purchasing considerations.
• Gather customer insights from sales and customer success teams.
• Research competing telehealth infrastructure and healthcare technology platforms.
• Maintain competitive positioning and differentiation materials.
• Develop product presentations, feature overviews, and sales enablement resources.
• Create messaging that addresses common technical and operational objections.
• Support website and landing page content for clinical and pharmacy capabilities.
• Partner with customer success teams on product education and adoption initiatives.
• Develop educational materials for new and existing platform features.
• Support onboarding communications for relevant clinical and pharmacy workflows.
• Coordinate technical and operational reviews of customer-facing product claims.
• Help maintain consistent product terminology across communications.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to product messaging and educational materials.

Connaissances

Product marketing

B2B SaaS

Healthcare tech

Go-to-market

Cross-functional

Storytelling

Customer research

Analytics

Description du poste

Bask Health is seeking a Product Marketing Manager to shape positioning for its clinical and pharmacy platform and drive go‑to‑market initiatives. You will translate complex workflows into customer benefits and collaborate with product, engineers, sales, and customer success to craft compelling messaging.

You will develop materials for patient intake, EMR/clinical workflows, and pharmacy integrations, while partnering across teams to ensure accurate product communications and successful launches.