Product & Marketing Analytics Lead - Remote

hims & hers; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental & vision benefits

401k with employer matching

ESPP

Offsite team retreats

Job summary

Hims & Hers is seeking a Staff Analyst, Product & Marketing to serve as a strategic analytics partner across the Product and Marketing organizations. You will drive impact along the full customer journey, from acquisition to retention, collaborating with product managers, growth leads, and data scientists in a fast-paced, cross-functional environment.

Your expertise in A/B testing, digital analytics, predictive modeling, and causal inference will optimize marketing investments and customer

Qualifications

• 8+ years of experience in analytics, data science, or a related quantitative field.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or a related field.
• 5+ years of experience designing, executing, and analyzing A/B tests across product and/or marketing environments.
• Experience partnering with Data Science to contribute to predictive models such as churn, LTV, or conversion propensity in Python or R.
• Extensive experience working with data engineering teams and production data pipelines.
• Experience in data modeling and statistics; strong knowledge of experimental design + statistical inference.
• Experience applying causal inference techniques beyond standard A/B testing, such as quasi-experimental methods or observational study design.
• Experience with subscription-based business models and metrics, including conversion funnel analysis, cohort analysis, and churn.
• Hands‑on experience with marketing analytics, including paid channel performance, CRM analysis, incrementality testing, or attribution modeling.
• Expert SQL skills and advanced experience with Looker or Tableau.
• Ability to explain technical analyses clearly to non-technical audiences, including senior leadership.
• Experience shaping and influencing product and marketing strategy, not just executing analyses.
• A proactive, ownership-driven mindset with strong organizational and prioritization skills.

Responsibilities

• Provide thought leadership and strategic partnership to Product and Marketing stakeholders, influencing roadmap and channel investment decisions with data-driven insights.
• Own the experimentation strategy across product and marketing workstreams, including test design, success metrics, sample-size estimation, guardrails, and results interpretation.
• Apply causal inference methods such as difference-in-differences and propensity score matching to identify drivers of metric movement.
• Partner with Data Science to contribute to predictive models that inform product and marketing decisions.
• Own conversion funnel analytics end to end, diagnosing drop-offs and driving improvements with Product and Category teams.
• Assess paid channel performance across SEM, Social, and CRM, translating findings into investment recommendations.
• Work with Data Science, Analytics Engineering, and Data Engineering to define tracking requirements and ensure data integrity.
• Use Python or R alongside SQL to develop scalable analytical solutions and modeling outputs.
• Design Looker dashboards that democratize data and enable self-service for Product and Marketing teams.
• Segment users by demographic, behavioral, and psychographic attributes to tailor experiences and targeting.
• Champion data quality, documentation, and deliverable consistency while mentoring junior analysts.
• Create and maintain KPI frameworks and measurement plans for new features and initiatives.
• Conduct deep-dive analyses to quantify opportunities and propose actionable next steps.

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or a related field

Tools

Python

R

SQL

Looker

Tableau

DBT

Airflow

Databricks

Job description

Hims & Hers is seeking a Staff Analyst, Product & Marketing to serve as a strategic analytics partner across the Product and Marketing organizations. You will drive impact along the full customer journey, from acquisition to retention, collaborating with product managers, growth leads, and data scientists in a fast-paced, cross-functional environment.

Your expertise in A/B testing, digital analytics, predictive modeling, and causal inference will optimize marketing investments and customer