Associate/ Analyst, Product & Segment Marketing (Investment Products & Advisory,Bancassurance), Gro

DBS Bank Ltd; Washington (District of Columbia); On-site; USD 110,000 - 170,000; Full time

Job summary

DBS Bank Ltd is seeking a Marketing and Communications professional to develop and execute integrated marketing strategies for Consumer Banking Group products and segments. You will work with business teams and external partners to drive brand visibility, customer acquisition and product penetration across multiple customer segments.

The role involves end-to-end campaign management, video production coordination, media planning, and digital content development to sustain engagement.

Qualifications

• University degree in Business, Marketing, PR, or Communications.
• 3–5 years of marketing experience, preferably in integrated campaigns and digital/social channels.
• Experience in integrated campaigns planning and execution across ATL/BTL, social, app marketing, digital analytics.
• Creative minded, detail-oriented with strong project management and presentation skills.
• Strong analytical and problem-solving abilities; attention to detail and accuracy.
• Excellent written and spoken English and Cantonese.

Responsibilities

• Develop and execute integrated marketing strategies and campaigns for the Consumer Banking Group products and segments.
• Lead end-to-end production for campaigns, including video production briefing to post-production.
• Coordinate media placement strategy and roll out across channels.
• Drive digital and social content development to maintain segment engagement.
• Provide event marketing support for internal and external events.

Skills

Campaign management

Digital marketing

Analytics

Project management

English

Cantonese

Education

University degree in Business, Marketing, PR, or Communications

Tools

Sprinklr

Job description

Business Function

Group Marketing & Communications (GM&C) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Principal Responsibilities

The role is responsible for developing and executing integrated marketing strategies and campaigns for the Consumer Banking Group’s (CBG) products and segments. This includes, but is not limited to, Investment Products & Advisory (IP&A), Bancassurance, and other products. The incumbent will work closely with business teams and external partners to drive brand visibility, customer acquisition, and product penetration across various customer segments.

A&P Budget Management

Maintain accurate Monthly Expense Trackers to monitor budget utilization and avoid overruns. Manage and reconcile Advertising & Promotion budgets across both group-level allocations and product-level budgets. Handle PO creation, invoice processing, and contract approval in compliance with internal procurement standards.

Social Listening & Agency Management

Monitor brand health, product sentiment, and competitor activity through social listening tool(Sprinklr) to derive actionable marketing insights. Lead day-to-day management of creative, media, and digital agencies, overseeing deliverables, quality control, compliance, and cost efficiency.

System & Platform Operations

Operational liaison for Marketing OMT and Marketing Workbench to support BUSUs. Agentic AI coordinator, to facilitate workflow management, and system training for internal stakeholders.

Marketing Campaign Execution

Participate in end-to-end production for Marketing campaigns across multiple channels.

Coordinate video production and shooting, from briefing to post-production delivery.

Manage campaign material adaptation across various touchpoints and localized formats.

Execute media placement strategy and ensure timely rollout across media channels.

Drive digital and social content development to maintain continuous segment engagement.

Event Execution & Support

Deliver full marketing, branding, and event management support for key internal and external events, including:

Management Townhalls and executive visits

CBG Townhalls

Sales Awards Dinner

Manage vendor setup, on-site execution, collaterals, and communication materials.

Business Unit Marketing Support

Act as the marketing focal point for Bancassurance and Investment Products & Advisory. Plan, execute, and deliver end-to-end daily marketing activities aligned with product launches and business targets.

Requirement

University graduate with degree in Business, Marketing, PR, or Communications

Minimum 3-5 years of marketing experience, particularly in integrated campaign management and digital/social channels, preferably banking, financial services, credit cards, consumer banking. Candidates with more experience will be considered at Associate level.

Experience in integrated campaigns planning and execution with a good understanding of above-the-line, below-the-line, social media, app marketing, digital marketing and analytics

Creative minded, detail-oriented, and good project management & presentation skills

Strong analytical and problem-solving skills

Attention to detail and accuracy

Excellent command in written and spoken English and Cantonese

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

We regret only shortlisted candidates will be notified.

Location

One Island East

Job

Marketing and Communications

Schedule

Regular

Employee Status

Full time