Product Marketing & ABM Growth Strategist

Pearson; Pierre (SD); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer to drive product marketing, ABM, and growth initiatives in the United States. The role focuses on understanding products, customers, and market opportunities to develop positioning, messaging, and targeted campaigns.

The ideal candidate excels in storytelling and connects product strategy with customer needs to build compelling go-to-market programs. The position is full-time in a dynamic, education-focused environment.

Qualifications

• 3–7+ years in marketing, product marketing, EdTech, or related field.
• Strong writing and storytelling translating product information into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management and ability to manage multiple priorities with stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features into clear customer benefits and outcomes.
• Support go-to-market strategies and product launches, including audiences, messaging, content, channels, and campaign plans.
• Create messaging frameworks for key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
• Create account- and segment-specific strategies to move audiences from awareness to conversion.
• Translate marketing strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, social, web, webinars, events, nurture programs, and retargeting.
• Develop content including blogs, customer stories, webinars, and case studies.
• Adapt core messaging for different audiences and journeys, ensuring consistency across touchpoints.
• Develop market insights to inform segmentation and targeting.
• Use performance insights to improve audiences, messaging, content, offers, and channels.

Skills

Storytelling

Digital marketing

Audience segmentation

Project management

Strategic thinking

Cross-functional collaboration

Job description

Pearson is seeking a strategic marketer to drive product marketing, ABM, and growth initiatives in the United States. The role focuses on understanding products, customers, and market opportunities to develop positioning, messaging, and targeted campaigns.

The ideal candidate excels in storytelling and connects product strategy with customer needs to build compelling go-to-market programs. The position is full-time in a dynamic, education-focused environment.