Product Marketer - Letaido

Ahrefs Pte Ltd.; Palo Alto (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Ahrefs is seeking the first product marketer for Letaido in the US, with a home in Palo Alto or Cambridge (MA). You will own positioning and messaging, and build the machinery that makes Letaido's product narrative consistent as the team grows.

You will be hands-on, writing the words, shipping the pages, and leading video-based storytelling, demos, and launch films with a dedicated video team in support.

Qualifications

• Experience defining product positioning and messaging for AI/software products.
• Proven ability to own launch processes from concept to execution.
• Strong on-camera storytelling and ability to craft demos and walkthroughs.
• Ability to translate user feedback into product direction and content.

Responsibilities

• Own positioning and messaging for Letaido; define the go-to-market narrative.
• Build the launch process from scratch: assets, pages, announcements, follow-through.
• Make the product legible on video through demos and explainers.
• Build proofs: customer stories, use cases, comparison pages.

Skills

Positioning

Messaging

Launch plan

Video storytelling

User research

Competitive intelligence

Tools

Video production

Job description

The AI marketing platform we needed didn't exist. So we built it.

Letaido is an AI teammate for marketing teams. Not a chatbot that answers questions an agent with its own workspace, that does the work: pulls the data, builds the tool, writes the report, ships the page, and keeps it running on a schedule.

Ask it for a content gap analysis and it queries Ahrefs directly. Ask it to track competitor ads and it builds you an app for that and keeps it updated. It connects to the systems marketers already live in HubSpot, Slack, Notion, Google Ads, Search Console, Stripe and around fifty others and it can stand up a public site or an internal dashboard without a developer.

It's built inside Ahrefs, which gives it something almost no AI product has: fifteen years of web crawling infrastructure, petabytes of first-party index data, and no investors setting the timeline.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We have been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

The role

You'll be the first product marketer for Letaido, which means you're not joining a function, you're building one.

Nobody has written the positioning yet. There's no messaging framework, no launch process, no competitive narrative, no library of proof. You'll decide what Letaido is to the market, and then build the machinery that keeps saying it consistently as the product and the team grow.

It's hands-on and foundational at the same time. You'll write the words yourself and ship the pages yourself, and what you prove out becomes how product marketing works here from then on.

One thing worth being upfront about: Letaido is an agent that builds things, which is very hard to explain in a paragraph and very easy to show in ninety seconds. So a meaningful part of this job is on camera. Demos, walkthroughs, launch films. You'll have a video team in Cambridge behind you, but you'll be the one in front.

You'll report directly to the Head of Letaido, so the distance between your idea and a decision is one conversation.

This role is based out of one of our US offices - Palo Alto or Cambridge (MA). You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who will be in the office with the team.

What you'll do

• Own positioning and messaging - what Letaido is, who it's for, and why it's different from every other AI tool with a landing page. Write it, test it against real buyers, and rewrite it.
• Build the launch process from scratch. Right now there isn’t one. Own the narrative, the assets, the page, the announcement and the follow-through.
• Make the product legible on video. Demos, walkthroughs, feature explainers - you in front of the camera, with a video team behind it.
• Build the proof layer: comparison pages, use cases, customer stories, and the "can it actually do X" content buyers search for before they trust anything.
• Talk to users constantly. Turn what you hear into words that convert, and into product feedback the team can act on.
• Own competitive intelligence in a category that reshapes every