Product Manager, Self-Serve SaaS Growth (Remote)

Dotdigital; Raleigh (NC); Remote; USD 158.000 - 194.000; Vollzeit

Zusammenfassung

Dotdigital's Alia team seeks a product manager to own the self-serve experience, turning merchant needs into scalable product solutions. You will work with Engineering, Design, Customer Success, Support, and Onboarding to shape product experiences for merchants on unmanaged plans.

You will help define product planning, prioritization, and requirements processes while collaborating with Marketing and Revenue on upgrade paths and lifecycle communications.

Qualifikationen

• 4+ years of product management experience in B2B SaaS with a self-serve or product-led growth motion.
• Track record of improving activation, retention, or conversion metrics through shipped product work.
• Strong analytical skills with ability to pull data, define metrics and build a data-driven case.
• Experience designing onboarding flows, in-app guidance, or lifecycle experiences for users who never speak to a human.
• Ability to work across functions and earn trust with Engineering, Design, and customer-facing teams.

Aufgaben

• Own the product roadmap for merchants on unmanaged plans, from signup to activation, retention, and expansion.
• Define and track activation, time to first live campaign, list growth, retention, and upgrade conversion.
• Identify high-impact friction points in the self-serve journey using product analytics and merchant feedback.
• Translate CSM playbooks into in-app guidance, templates, recommendations, and automation.
• Collaborate with Support and Onboarding to reduce ticket volume through better product design and education.
• Run experiments on onboarding, in-app messaging, and feature discovery; make data-driven decisions.
• Write clear product requirements and work with Engineering and Design from discovery through launch.
• Partner with Marketing and Revenue on upgrade paths and lifecycle communications for self-serve merchants.
• Help define how product management works at Alia, including planning, prioritization, and requirements processes.

Kenntnisse

Product management

Analytics

Cross-functional

Onboarding design

B2B SaaS

Tools

Experimentation platforms

Jobbeschreibung

Dotdigital's Alia team seeks a product manager to own the self-serve experience, turning merchant needs into scalable product solutions. You will work with Engineering, Design, Customer Success, Support, and Onboarding to shape product experiences for merchants on unmanaged plans.

You will help define product planning, prioritization, and requirements processes while collaborating with Marketing and Revenue on upgrade paths and lifecycle communications.