Senior PM: Build a New Ad & Data SaaS Line (Remote)

Alia; New York (NY); Hybrid; USD 192,000 - 232,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Unlimited PTO

Remote or NYC office

Founding role in product function

Ownership of a new product line

Job summary

Alia is expanding with a new product line in ads, media buying, and data. This PM role shapes the product from ground up, defining vision, validating with merchants, and shipping the first version across our 4,500+ merchants and Dotdigital integration.

You will lead the function from zero to one, building planning, prioritization, requirements, and measurement processes in a fast-growing setting with close access to leadership.

Qualifications

• 6+ years of product management experience in B2B eCommerce SaaS.
• Experience as an early PM at a startup or launching a new product.
• Experience taking a new product from zero to one and early growth.
• Track record of shipping products with measurable adoption and revenue.
• Strong commercial judgment in pricing, packaging, or GTM.
• Strong analytical skills and data-driven decision making.
• Ability to work across functions and adapt without established processes.

Responsibilities

• Define vision, strategy and roadmap for the new product line from concept to scale.
• Lead customer discovery with merchants across segments to validate problem and willingness to pay.
• Define first version, launch criteria, and scope tradeoffs for quick deployment.
• Own success metrics: adoption, activation, retention and revenue; report to leadership.
• Partner with Marketing and Revenue on positioning, pricing and go-to-market.
• Collaborate with Customer Success and Engineering to enable adoption and iteration.
• Write clear product requirements and guide discovery through launch.

Skills

Product management

B2B SaaS

Pricing & go-to-market

Analytical skills

Cross-functional collaboration

Job description

Alia is expanding with a new product line in ads, media buying, and data. This PM role shapes the product from ground up, defining vision, validating with merchants, and shipping the first version across our 4,500+ merchants and Dotdigital integration.

You will lead the function from zero to one, building planning, prioritization, requirements, and measurement processes in a fast-growing setting with close access to leadership.