Senior Product Manager, New Product Line

Alia; New York (NY); Hybrid; USD 192,000 - 232,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Unlimited PTO

Remote or NYC office

Founding role in product function

Ownership of a new product line

Job summary

Alia is expanding with a new product line in ads, media buying, and data. This PM role shapes the product from ground up, defining vision, validating with merchants, and shipping the first version across our 4,500+ merchants and Dotdigital integration.

You will lead the function from zero to one, building planning, prioritization, requirements, and measurement processes in a fast-growing setting with close access to leadership.

Qualifications

• 6+ years of product management experience in B2B eCommerce SaaS.
• Experience as an early PM at a startup or launching a new product.
• Experience taking a new product from zero to one and early growth.
• Track record of shipping products with measurable adoption and revenue.
• Strong commercial judgment in pricing, packaging, or GTM.
• Strong analytical skills and data-driven decision making.
• Ability to work across functions and adapt without established processes.

Responsibilities

• Define vision, strategy and roadmap for the new product line from concept to scale.
• Lead customer discovery with merchants across segments to validate problem and willingness to pay.
• Define first version, launch criteria, and scope tradeoffs for quick deployment.
• Own success metrics: adoption, activation, retention and revenue; report to leadership.
• Partner with Marketing and Revenue on positioning, pricing and go-to-market.
• Collaborate with Customer Success and Engineering to enable adoption and iteration.
• Write clear product requirements and guide discovery through launch.

Skills

Product management

B2B SaaS

Pricing & go-to-market

Analytical skills

Cross-functional collaboration

Job description

Alia is an e-commerce popup and list-growth platform used by more than 4,500 merchants, from emerging DTC brands to household names like AG1, HexClad, and Dollar Shave Club. Our products, including Smart Triggering, Smart Offers, Smart Testing, Smart Timing, and Prism AI, help brands convert more visitors into subscribers and customers. Alia was founded without outside funding, grew to $13M ARR, and was acquired by Dotdigital in March 2026.

The Role

We are launching a new product line that extends what Alia does for e-commerce brands. The product line will sit in the ads, media buying, and data space, and it is still at the earliest stage. There is no existing product, roadmap, or defined scope yet, so you will shape what it becomes from the ground up.

This role owns the product line from zero to one. You will define what we build, validate it with merchants, ship the first version, and grow it into a meaningful part of the business. You will have access to more than 4,500 merchants, a Customer Success team that knows them well, and the distribution of Dotdigital's broader platform.

This is one of Alia's first two product management hires. There is no product operations team and no established product process. You will help build the product function from the ground up, including how we plan, prioritize, write requirements, and measure results. If you want a mature product organization with defined rituals, this is not the right role. If you want to shape how product works at a fast-growing company, it is.

You will report directly to our Chief Customer Officer. That gives you close access to our largest customers, the teams that serve them, and company leadership.

What You Will Do

• Define the vision, strategy, and roadmap for the new product line, from initial concept through launch and scale.
• Lead customer discovery with merchants across segments to validate the problem, the solution, and willingness to pay.
• Define the first version, set launch criteria, and make clear scope tradeoffs to get product into merchants' hands quickly.
• Establish and own the success metrics for the product line, including adoption, activation, retention, and revenue, and report on them to leadership.
• Partner with Marketing and Revenue on positioning, pricing, packaging, and go-to-market for launch.
• Work with Customer Success, Support, and Onboarding to design how merchants adopt and are supported on the new product, and use their feedback to drive iteration.
• Write clear product requirements and work with Engineering and Design from discovery through launch.
• Determine how the new product line connects to Alia's existing products and to Dotdigital's platform.
• Help define how product management works at Alia, including planning, prioritization, and requirements processes.

What We Are Looking For

• 6+ years of product management experience in B2B eCommerce SaaS. Specifically, in the ads, media buying, and data/personalization verticals.
• Experience as an early PM at a startup or launching a new product inside an established company.
• Experience taking a new product from zero to one, including discovery, first version definition, launch, and early growth.
• A track record of shipping products that generated measurable adoption and revenue.
• Strong commercial judgment, with hands-on experience in pricing, packaging, or go-to-market.
• Strong analytical skills. You are comfortable pulling your own data, defining metrics, and building a case with numbers.
• The ability to make sound decisions with incomplete information and to change course quickly when the data says so.
• The ability to work across functions and earn trust with Engineering, Design, and customer-facing teams.
• Comfort operating without established process, and the judgment to build only as much process as the team needs.

What We Offer

• $192,000 USD base salary plus $40,000 target bonus
• Full benefits coverage: medical, dental, and vision
• 401(k)
• Unlimited PTO
• Flexibility to work remotely or from our NYC office
• Ownership of a new product line from concept to scale
• A founding role in Alia's product function
• The pace and ownership of a founder-led team, backed by the resources of Dotdigital