Product Manager — Self-Serve Growth & Activation

Socket.dev; United States; On-site; USD 137,000 - 156,000; Full time

Benefits offered by this job

Inclusive benefits package

Remote-first environment

Job summary

Customer.io is seeking a Product Manager to improve how customers experience their first weeks with us, owning a defined slice of the self-serve journey from signup through activation and upgrade. You will use data, experiments, and customer insight to reduce friction, define success metrics, and partner with Marketing, CX, and Design to keep the experience consistent across touchpoints.

This is a remote, async-friendly role.

Qualifications

• 3+ years of product management experience in SaaS, ideally with self-serve or product-led growth.
• Experience using or developing AI-powered tooling in your product workflow.
• A track record of improving activation or retention metrics.
• Strong analytical and experimentation skills — data-driven but comfortable with ambiguity.
• Experience collaborating across Product, Marketing, and CX.
• A clear communicator who simplifies complexity and drives alignment.
• Deep curiosity about what helps customers succeed.
• Comfort working autonomously in a remote, async-first environment.

Responsibilities

• Own the product experience of the self-serve journey for a defined set of surfaces — from signup and onboarding through activation and upgrade.
• Find and resolve friction points using data, experimentation, and customer insight.
• Define and track success metrics for activation, retention, and monetization.
• Partner with Marketing, CX, and Design to keep the experience consistent across touchpoints.
• Work with Engineering to scope and deliver improvements that reduce time-to-value.
• Run A/B tests and growth experiments to find what drives conversion and engagement.
• Communicate priorities and progress clearly across teams and leadership.

Skills

Product management

SaaS

Experimentation

Data analysis

Cross-functional collaboration

Tools

AI-powered tooling

A/B testing

Job description

Customer.io is seeking a Product Manager to improve how customers experience their first weeks with us, owning a defined slice of the self-serve journey from signup through activation and upgrade. You will use data, experiments, and customer insight to reduce friction, define success metrics, and partner with Marketing, CX, and Design to keep the experience consistent across touchpoints.

This is a remote, async-friendly role.