Position Overview
The Product Manager will lead the commercial strategy and lifecycle management for Topcon’s refraction portfolio, translating product strategy into effective market execution and ensuring alignment across sales, marketing, clinical, and service teams.
Key Responsibilities
Market Insight & Voice of Customer
- Collect and synthesize feedback from key opinion leaders (KOLs), customers, and internal stakeholders.
- Conduct focus groups, site visits, and field observations to identify unmet needs and workflow gaps.
- Perform ongoing market and competitive analysis.
Marketing & Messaging
- Develop clear, differentiated product messaging and value propositions tailored to target customer segments.
- Create and review marketing collateral, digital content, and campaigns in partnership with marketing teams.
- Ensure consistency of messaging across all customer touchpoints.
Commercialization & Product Launch
- Lead downstream execution of product launches, ensuring readiness across sales, service, and marketing teams.
- Develop and maintain launch materials, timelines, and cross‑functional alignment.
- Partner with upstream teams to translate product strategy into actionable go‑to‑market plans.
Sales Enablement & Field Support
- Collaborate closely with sales, CAS, and sales engineering teams to drive product adoption and revenue growth.
- Develop training programs, tools, and collateral to support field effectiveness.
- Participate in major conferences, demos, and key account discussions as a product expert.
Post‑Market Surveillance & Quality
- Monitor product performance in the field and address customer and sales feedback related to product quality and usability.
- Partner with QA/RA and service teams to investigate issues, support root cause analysis, and drive resolution.
- Contribute to continuous product improvement through structured feedback loops.
Product Development and Lifecycle Management
- Partner with R&D and Program Planning to support new product development and enhancements.
- Draft product requirements and ensure alignment with customer needs and regulatory standards in addition to internal software and hardware synergies.
- Support the management of global product launches, including pricing, positioning, and distribution strategies.
- Manage products throughout their lifecycle, including updates, enhancements, and end‑of‑life planning.
Qualifications
- Bachelor’s degree in marketing, business, engineering or related technical field (or equivalent experience).
- Minimum of 3 years of experience in eyecare, specifically refraction.
- Clinical experience or exposure to healthcare/medical device markets.
- Strong understanding of clinical workflows in ophthalmology or optometry.
- Strong analytical, communication, and presentation skills.
- Proficiency in MS Office tools and project management software.
- Ability to manage multiple products on different timelines.
- Travel up to 40% including some weekends to attend trade shows such as Vision Expo, Academies of Optometry and Ophthalmology, ARVO, etc.
Preferred Qualifications
- Advanced degree (e.g., OD, MBA) preferred.
- Experience in product management, preferably within medical devices or healthcare technology.
- Experience leveraging competitive intelligence and market research to drive strategy.
- Experience supporting product launches and developing commercial materials.
Base Pay
Expected Base Pay Range: $120,000 to $150,000 annualized.
Bonus Eligibility
Eligible for an annual bonus.
Benefits
Topcon offers a comprehensive benefit package including medical, dental, vision, life insurance, disability insurance, tax‑saving spending accounts, 401(k) with employer match, tuition reimbursement, paid holidays, personal and sick time, and time‑off policies that meet or exceed local requirements.
Work Environment
Work locations throughout North America with options for on‑site, remote, or hybrid work.
EEO Statement
We’re an equal‑opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.