Product Manager - CDP and Consumer MDM

Mattel, Inc.; El Segundo (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive total pay programs

Comprehensive benefits

Supportive workplace culture

Job summary

Mattel, Inc. is seeking a Product Manager in El Segundo, California to spearhead the integration of a new consumer MDM solution. You will own the product roadmap, ensure data quality, and align across business units. Ideal candidates will have over 5 years of product management experience, particularly in MDM. The role requires strong communication and the ability to manage delivery across multiple teams. Mattel offers competitive pay and benefits as part of a supportive workplace culture.

Qualifications

• 5+ years as a Product Manager or similar on data platforms.
• Direct MDM experience is a must-have.
• Proven ability to work with engineering and QA teams through delivery.

Responsibilities

• Own the roadmap for the consumer MDM rollout.
• Define the product scope for MDM as a system of record.
• Drive alignment across business units on shared consumer definitions.

Skills

Product Management

Data Integration

MDM Experience

Strong Communication

Education

Bachelor’s degree in Computer Science or related field

Tools

SQL

Python

Google Cloud

Job description

The Opportunity

We’re looking for a Product Manager to drive the integration and adoption of a new consumer MDM solution at Mattel. This role owns how consumer identity and profile data comes together across business units and touchpoints, and how we use MDM as an operational layer that serves trusted consumer data to downstream systems.

You’ll join a small, tech‑focused team inside a large company.

What Your Impact Will Be

• Own the roadmap for the consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.
• Define the product scope for MDM as both
  • a system of record for consumer identity and profile data, and
  • an operational layer that serves mastered data to edge systems (CDP/CRM, e‑commerce platforms, marketing tools, customer service, analytics).
• Lead end‑to‑end delivery of source system integrations into the MDM (batch + real‑time where needed), including requirements, mapping, testing, cutover, and support.
• Define the core MDM concepts and rules we need to operate successfully
  • identity resolution and matching rules
  • survivorship rules and attribute precedence
  • golden record structure and profile completeness
  • hierarchy/relationships where relevant (households, accounts, identities)
  • metadata and data lineage needed for trust and troubleshooting
• Drive alignment across business units on shared consumer definitions, required attributes, and operational use cases.
• Own data quality and reliability for the MDM
  • define tests and monitoring for match rates, duplicates, completeness, and latency
  • manage issue triage and incident follow‑ups
  • partner with engineering and QA to automate testing
• Set integration contracts for edge systems
  • data schemas, SLAs, and change management
  • access patterns (APIs, event streams, batch feeds) based on system needs
• Manage vendor and partner work where applicable, and keep delivery moving across teams (Engineering, QA, Marketing, Insights, Platforms, Privacy/Security).
• Communicate status, risks, and tradeoffs to leadership and stakeholders.

What We’re Looking For

• Bachelor’s degree in Computer Science, Information Systems, Business, Analytics, or related field (Master’s/MBA a plus).
• 5+ years as a Product Manager (or similar) working on data platforms, integrations, or analytics products (7+ years overall).
• Direct, hands‑on MDM experience delivering and operating an MDM program, ideally for consumer/customer identity data. This is a “must‑have”.
• Strong understanding of what makes MDM work across multiple business units and touchpoints
• source system onboarding patterns
• operating model basics (who owns what, how changes get made)
• managing conflicting definitions and priorities
• Experience building and tuning identity resolution
• match/merge strategies
• survivorship and attribute precedence
• duplicate detection and remediation workflows
• Experience using MDM as an operational data layer to serve mastered consumer data to edge systems through APIs, events, and batch feeds.
• Proven ability to work with engineering and QA teams through delivery (requirements, scope, prioritization, release planning).
• Strong communication skills, including writing clear requirements and running cross‑team delivery.

Nice‑to‑haves

• SQL (strong) and/or Python (basic to intermediate).
• Experience with cloud platforms (Google Cloud preferred).
• Experience with CDP/CRM and identity ecosystems (consent, preferences, marketing activation flows).
• Familiarity with privacy/security expectations for consumer data (access controls, auditing, least privilege).
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.