Product Manager II, Growth - Notifications

Coinbase; San Francisco (CA); Hybrid; USD 180,000 - 212,000; Full time

Job summary

Coinbase is a remote-first, but not remote-only company. Expect quarterly in-person surges. A Product Manager will own the notifications roadmap across push, in-app, and email, balancing infrastructure with growth experimentation.

You will collaborate with Engineering, Data Science, and Marketing to deploy ML-powered personalization and improve engagement, activation, and retention through rigorous experimentation at scale.

Qualifications

• 5+ years of product management experience with growth/engagement at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features with DS collaboration.
• Strong experimentation skills with designing A/B/multivariate tests and interpreting results.

Responsibilities

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels.
• Drive improvements in engagement, activation, and retention via personalization strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models and improve targeting.
• Lead experimentation programs (A/B and multivariate) to optimize timing, content, and channels.
• Shape long-term platform architecture to support new channels and real-time personalization.

Skills

Growth mindset

Analytical thinking

Experimentation

Cross-functional collaboration

Communication

Tools

SQL

ML platforms

Job description

Ready to do the most impactful work of your career? AtCoinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for \"good enough,\" you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”learn more about working at Coinbase.

What you'll do:

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

Required Skills and Experience:

• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.
• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):: $180,370 USD - $212,200 USD

• Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.