Product Manager Guest AI: Lead AI-Driven Guest Experience

Ulta Beauty; Bolingbrook (IL); On-site; USD 150,000 - 190,000; Full time

Job summary

Ulta Beauty is seeking a Product Manager – Guest AI to own the strategy, roadmap, and outcomes for guest‑facing AI initiatives. You will lead on-site and off-site AI experiences, unlocking new commerce capabilities and ensuring AI‑powered touchpoints drive discovery, engagement, and conversion.

The role also leads the Product Feeds Strategy, leveraging product data to power AI experiences and distributed commerce across channels, with Product Owners reporting into you for day‑to‑day execution.

Qualifications

• Bachelor's or master's degree in Computer Science, Artificial Intelligence, Business Administration, or a related field.
• 8–10+ years of product management experience in cross-functional, guest-facing digital products.
• Strong understanding of AI concepts (e.g., ML, NLP, generative AI) and data-driven product development.
• Proven ability to lead through influence in a matrixed organization and align diverse stakeholders.

Responsibilities

• Define and own the Guest AI vision, strategy, and multi-phase roadmap, aligned to enterprise AI priorities, guest experience goals, and commerce growth.
• Drive AI capabilities and features that meet guests where they are, enabling on-site and off-site guest engagement across digital touchpoints.
• Lead Guest-facing AI initiatives that expand discovery, personalization, assistance, and commerce, increasing Ulta Beauty’s reach and relevance.
• Own the Product Feeds Strategy, including how product and product-feed data are structured, enriched, and leveraged to power AI experiences and distributed commerce.
• Identify and prioritize AI opportunities with clear problem statements, value hypotheses, and success metrics tied to guest and business outcomes.
• Lead the end-to-end product lifecycle, from discovery and experimentation through launch, optimization, and scaling.

Skills

AI concepts

Agile/Scrum

Data-driven decisions

Stakeholder management

Cloud data platforms

Education

Bachelor's or Master's degree in CS/AI/Business

Tools

GCP

Azure

AWS

Job description

Ulta Beauty is seeking a Product Manager – Guest AI to own the strategy, roadmap, and outcomes for guest‑facing AI initiatives. You will lead on-site and off-site AI experiences, unlocking new commerce capabilities and ensuring AI‑powered touchpoints drive discovery, engagement, and conversion.

The role also leads the Product Feeds Strategy, leveraging product data to power AI experiences and distributed commerce across channels, with Product Owners reporting into you for day‑to‑day execution.