Product Manager, DTC Ecommerce & Merch Strategy

Hasbro; Washington (District of Columbia); On-site; USD 96,000 - 166,000; Full time

Benefits offered by this job

Health insurance

401(k) Match

Paid vacation and holidays

Parental leave

Volunteer programs

Tuition reimbursement

Product discounts

Job summary

Wizards of the Coast, a Hasbro subsidiary, is seeking a Product Manager for the Secret Lair Direct-to-Consumer team to bring products to fans worldwide. You’ll manage our digital storefront, shaping how fans discover, shop, and experience Magic and related products.

You’ll lead launches, collaborate with business, marketing, engineering and UX, and develop the DTC merchandising strategy. The role requires strong TPM instincts, data-driven decisions, and effective communication with leadership.

Qualifications

• Experience in DTC ecommerce or merchandising.
• Strong project management with fast-paced launches.
• Proven track record shipping new features in ecommerce.
• Ability to translate technical needs for non-technical partners.
• Familiarity with supply chain logistics incl. shipping and fulfillment.

Responsibilities

• Lead product launches and manage cross-functional launch rooms.
• Define vision from concept to deployment with partners and UX designers.
• Maintain organized plans, manage dependencies, align teams.
• Shape site experience and drive conversion with data-driven insights.
• Present roadmaps and findings to clients, partners, and stakeholders.

Skills

DTC Ecommerce

Project Management

Shipping Features

Cross-functional Collaboration

Technical Communication

Job description

Wizards of the Coast, a Hasbro subsidiary, is seeking a Product Manager for the Secret Lair Direct-to-Consumer team to bring products to fans worldwide. You’ll manage our digital storefront, shaping how fans discover, shop, and experience Magic and related products.

You’ll lead launches, collaborate with business, marketing, engineering and UX, and develop the DTC merchandising strategy. The role requires strong TPM instincts, data-driven decisions, and effective communication with leadership.