Product Manager, Secret Lair

Hasbro; Washington (District of Columbia); On-site; USD 96,000 - 166,000; Full time

Benefits offered by this job

Health insurance

401(k) Match

Paid vacation and holidays

Parental leave

Volunteer programs

Tuition reimbursement

Product discounts

Job summary

Wizards of the Coast, a Hasbro subsidiary, is seeking a Product Manager for the Secret Lair Direct-to-Consumer team to bring products to fans worldwide. You’ll manage our digital storefront, shaping how fans discover, shop, and experience Magic and related products.

You’ll lead launches, collaborate with business, marketing, engineering and UX, and develop the DTC merchandising strategy. The role requires strong TPM instincts, data-driven decisions, and effective communication with leadership.

Qualifications

• Experience in DTC ecommerce or merchandising.
• Strong project management with fast-paced launches.
• Proven track record shipping new features in ecommerce.
• Ability to translate technical needs for non-technical partners.
• Familiarity with supply chain logistics incl. shipping and fulfillment.

Responsibilities

• Lead product launches and manage cross-functional launch rooms.
• Define vision from concept to deployment with partners and UX designers.
• Maintain organized plans, manage dependencies, align teams.
• Shape site experience and drive conversion with data-driven insights.
• Present roadmaps and findings to clients, partners, and stakeholders.

Skills

DTC Ecommerce

Project Management

Shipping Features

Cross-functional Collaboration

Technical Communication

Job description

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! Secret Lair is where our most expressive, collectible, and wonderfully strange ideas come to life. And we’re looking for a Product Manager to join the Secret Lair Direct-to-Consumer (DTC) team to bring those products to fans across the globe. Think of this role as part digital product strategist, part TPM technical navigator, part merchandising wizard, and part cross-functional diplomat. You’ll run our digital storefront, shaping how fans discover, shop, and experience some of the most exciting and innovative products in all of Magic. If you love the intersection of creativity, commerce, and technical problem solving, this adventure might be your next quest!

What You'll Do:

• Lead product launches, own the cross-functional launch rooms, triaging issues in real time, keeping teams focused on the correct priorities, and proactively communicating with a multitude of stakeholders and escalating (when necessary) to leaders.
• Craft the vision, from concept to deployment, working closely with business partners, marketing, engineering, and UX designers to continuously improve our fans’ journey through the Secret Lair shopping experience.
• Operate with strong TPM instincts, maintaining meticulous organization, navigating dependencies, refining requirements, and ensuring teams stay aligned.
• Craft and evolve our DTC merchandising approach, using signal-rich data to shape site experience and drive conversion performance; covering evergreen collections, themed campaigns, global expansions, and everything in between.
• Represent the DTC team confidently in client-, partner-, and stakeholder-facing settings, presenting roadmaps, and data-driven findings and recommendations with clarity and polish.

What You'll Bring:

• Demonstrated ability in DTC ecommerce, digital product management, or merchandising.
• Excellent project management skills, with experience in fast-moving, high-stakes launch environments.
• Proven background in shipping new features, improving ecommerce journeys, and partnering effectively with engineers and designers.
• Strong communication and presentation abilities, from cross-functional partners to leadership and collaborators; to conveying technical information to non-technical colleagues and interpreting non-technical input for technical audiences.
• Familiarity with supply chain logistics: shipping, fulfillment, and warehousing considerations.

Nice to Have:

• Technical Product Management experience.
• Background in visual design.

We are an Equal Opportunity / Aff…Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $96,000.00 to $165,600.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!