Product Architect: New-Player Growth & Onboarding

Wizards of the Coast; Seattle (WA); On-site; USD 127,000 - 231,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Wizards of the Coast is seeking a Product Architect for Magic New Player Growth to set the vision and roadmap for acquisition-focused products. You will guide concepts from concept through launch, aligning player needs with creative opportunities and business goals.

Lead cross-functional teams across Strategy, Game Design, Creative, Digital, and Marketing to craft engaging learning journeys and new player experiences that welcome diverse audiences to Magic.

Qualifications

• 5+ years in product design or game design, within hobby gaming or related field.
• Experience developing products focused on customer acquisition, onboarding, learning, or audience growth.
• Knowledge of Magic: The Gathering and the trading card game category, including tabletop and digital play.
• Understanding of how players discover, learn, purchase, and build communities around games.
• Experience leading cross-functional work and gaining support from partners across disciplines.
• Ability to turn player research, market information, and product data into clear decisions and recommendations.
• Experience with intellectual property, licensing, or external partnerships.

Responsibilities

• Set the vision, strategy, and roadmap for Magic’s new-player acquisitions portfolio.
• Create a connected journey from awareness to learning, first purchase, and long-term engagement.
• Develop concepts expanding Magic’s appeal to diverse audiences.
• Explore new play patterns, price points, partnerships, and channels.
• Define product requirements, selling points, learning goals, and success metrics.
• Lead collaboration across Product Strategy, Game Design, Creative, Digital, Play, Marketing, and Insights.
• Use tests, research, trends, and data to guide decisions and scale ideas.
• Connect physical products with digital learning, Arena, and community experiences.
• Balance accessibility and excitement with profitability, licensing, and operations.

Skills

Product design

Game design

Consumer product innovation

Cross-functional collaboration

Data-driven decisions

Communication skills

IP licensing/external partnerships

Empathy for new players

Knowledge of MTG

Job description

Wizards of the Coast is seeking a Product Architect for Magic New Player Growth to set the vision and roadmap for acquisition-focused products. You will guide concepts from concept through launch, aligning player needs with creative opportunities and business goals.

Lead cross-functional teams across Strategy, Game Design, Creative, Digital, and Marketing to craft engaging learning journeys and new player experiences that welcome diverse audiences to Magic.