Product Manager, Digital Experience & Personalization

Fidelity; Westlake (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Fidelity is seeking a seasoned product management professional to evolve digital platforms and engagement capabilities. You will drive initiatives across Salesforce Experience Cloud, Web Personalization, and Web Lead Capture, partnering with Marketing, Technology, Analytics, and Business teams to deliver measurable outcomes.

You will synthesize feedback, define strategy, and translate insights into actionable requirements and enhancements, while leading end-to-end product lifecycle from roadmap

Qualifications

• Lead digital product initiatives across marketing tech ecosystems.
• Translate insights into actionable requirements and enhancements.
• Define product strategy using feedback, research, and data.
• Manage end-to-end product lifecycle including roadmaps and launches.
• Coordinate with business, engineering, UX, analytics, and marketing teams.

Responsibilities

• Develop and maintain product roadmaps and prioritize features.
• Collaborate with stakeholders to align on strategy and timelines.
• Create PRDs in Confluence and user stories in Jira with clear acceptance criteria.
• Measure outcomes and adjust plans based on data and feedback.
• Oversee launches and optimize capabilities over time.

Skills

Product lifecycle

Salesforce Experience Cloud

PRD creation

Jira workflows

Confluence documentation

Data-driven prioritization

Stakeholder alignment

Cross-functional collaboration

Tools

Confluence

Jira

Salesforce Experience Cloud

Job description

Fidelity is seeking a seasoned product management professional to evolve digital platforms and engagement capabilities. You will drive initiatives across Salesforce Experience Cloud, Web Personalization, and Web Lead Capture, partnering with Marketing, Technology, Analytics, and Business teams to deliver measurable outcomes.

You will synthesize feedback, define strategy, and translate insights into actionable requirements and enhancements, while leading end-to-end product lifecycle from roadmap